Disney Advertising Local Brand Solutions Intern, Summer 2023

Who We Are

Disney Advertising Sales is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, addressable and radio businesses. This includes ABC, ABC News, Disney Channels Worldwide, ESPN Networks, Freeform, Disney Digital, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. Disney Advertising Sales (or DAS) works with media agencies and consumer brands to sell advertising via a “one-stop shop” approach across TV, digital and radio platforms representing all of the Disney brands.

Disney Advertising Sales Local (DASL) is a business unit within the Disney Advertising Sales portfolio comprising the sales and marketing arm for Disney-owned media across key markets. DASL’s role is to drive revenue to the Disney-Owned ABC Television Stations’ powerful linear, digital and social platforms, and Disney Streaming (including Hulu and Disney Media Networks Sites) geotargeted to local markets.

A Day in the Life

This immersive internship experience will enable the Intern to participate in and gain a rich understanding of the breadth of the local media sales and marketing business. Intern will develop an understanding of every aspect of the sales process via exposure to core building blocks such as business development, strategic sales and marketing presentations, and pre-/post-sale support from research and insights to traffic and campaign stewardship.

You will...

Intern will shadow and work with team members on an array of fundamental tasks which vary by specific team placement, and could include:

• Prospecting: learn sales tactics to target and develop leads, leveraging insights and creative thought-starters to generate client dialogue.
• Proposal Development: collaborate to build strategic package and/or customized creative concepts to address client needs.
• Sales Calls: join Account Directors and Local Brand Solutions to observe pitch meetings.
• Project Execution: Post-Sale implementation of brand flight or custom campaign
• Recapping: learn what elements comprise the “post,” assist in serving up reporting data and delivery against client KPIs, effectively positioning campaign success as foundation for renewal

In addition to acquiring discipline-specific on-the-job training and skills development, Intern will also be exposed to broader learning opportunities including departmental meetings, DASL senior leader meet & greets and cross-division internship experiences, as well as the opportunity to learn key industry terminology and hone professional communication skills.

Basic Qualifications

What we are looking for...

• Willing to invest time and effort for the return of a truly unique internship experience
• Competency in Microsoft Office (Word, Excel, PowerPoint)
• Strategic, detail-oriented and creative thinker, with the agility to work on multiple concurrent projects
• Demonstrated superior communication skills, both verbal and written
• Knowledgeable and enthusiastic about television, streaming, digital platforms, social networks and the media and advertising business
• Motivated, quick and engaged learner, eager to contribute and take on new challenges
• Professionalism, reliability and integrity as a team player; comfortable working in a high performing team environment

Preferred Qualifications

• General familiarity with current Disney content across broadcast and streaming platforms
• Proficiency in collaboration platforms (Zoom, Microsoft Teams, Slack, AirTable)
• Previous work/internship experience within advertising, media or sales; experience with marketing, sponsorships, prospecting, research/insights

Required Education

• Currently enrolled as a junior or higher or must have graduated within the past 6 months from an accredited college/university, earning a degree in Advertising, Media, Marketing, or related.

The pay rate for this internship in New York, NY is $21.20 per hour.

Internship Eligibility

• Must not have completed one year of continual employment on a Disney internship or program, concurrent to this internship
• Must possess unrestricted work authorization
• At the time of application, must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney Professional Internship
• Must be at least 18 years of age

Program Dates: The length of this internship is 10-12 weeks, and approximate dates are May/June – August/September 2023. Interns will work :40 hours per week and need to provide full availability throughout the internship.

Housing & Transportation: This internship will be located in New York, NY and interns must be able to provide their own housing and reliable transportation to and from work.