Director Of Social Media & Content Creation

At Legendairy Milk®, we provide organic herbal products and education geared toward pregnancy, birth, baby and breastfeeding. If you are passionate about supporting new and expectant parents and their little ones as they navigate this new chapter in their lives, we want to hear from you!

We are seeking a creative and passionate Director of Social Media and to lead the Social Media and Education team. This position will be responsible for ideating, developing, and executing content across all Legendairy Milk social platforms with an emphasis on video content. The ideal candidate should have a deep understanding of breastfeeding as well as Legendairy Milk brand and products.

Responsibilities:

• Create classes to be made available for purchase on our website to educate in a variety of topics that are both broad and focused as it relates to lactation.
• Work closely with the Customer Service Team to maintain the comment section, answer audience questions regarding the product.
• Identify top-performing UGC content across social platforms to be reposted on owned channels.
• Develop a seamless process for ideating, creating, editing, approval, and launch of social content.
• Identify new opportunities to test and iterate on Legendairy Milk's existing video content formats.
• Champion the needs of the customer to help surface the right video in the right moment to support their pregnancy and breastfeeding journey.
• Create and update monthly social content calendar to include brand messaging and campaigns that follow the marketing calendar.
• Develop a content strategy that positions Legendairy Milk as a go-to destination for breastfeeding education and lactation support.
• Work closely with Lactation Subject Matter Experts to ensure accuracy when producing educational content.
• Operate in a highly cross-functional role, partnering closely with Marketing, Customer Service, Customer Lifecycle, Product Development, Creative, and Founder.
• Assist with social media send-outs/giveaways/surprise-and-delight moments.
• Perform audits on social performance on a rolling basis and present findings.
• Create actionable plans to grow and maintain subscribers through brand platforms.
• Develop and drive short-term and long-term social media growth strategy with an emphasis on video content for our social platforms: TikTok, Facebook/Instagram, YouTube, and Pinterest.
• Develop original content for lactation education and work with appropriate team members to bring to fruition
• Partner with creators and influencers to expand the reach of Legendairy Milk's video content.

Requirements:

• Experience pitching video concepts, using business objectives (acquisition and retention) as a key driver of content success
• Strong organizational skills to manage projects and stay on timelines
• Strong visual storytelling skills
• Ability to create and revise projects quickly
• Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
• Experience using insights and strategic thinking to shape priorities
• High level of initiative and positive approach
• Experience driving complex projects in a fast-paced environment
• Possess videography and editing skills for socially native content
• 4+ years creating for brands in the social space
• Provides evidence-based information on lactation and breastfeeding issues
• Maintains high standards for ensuring accuracy and relevancy
• High level of creativity and problem-solving
• Proficient knowledge of Adobe Creative Suite is a plus
• Required: Knowledge of breastfeeding and lactation fundamentals