Director Of Marketing Jobs

Who We Are

The two-time 2018 GRAMMY® Award-winning Pittsburgh Symphony Orchestra is credited with a rich history of engaging the world’s finest conductors and musicians and demonstrates a genuine commitment to the Pittsburgh region and its citizens. Known for its artistic excellence for more than 120 years, the Pittsburgh Symphony today is lauded as the region’s international cultural ambassador. The Symphony’s mission is to engage, enrich, and inspire through unparalleled live musical experiences and is committed to their values of excellence, inclusivity, integrity, celebration, and enjoyment.

Job Purpose

The Director of Marketing is responsible for achieving single ticket and subscription revenue goals by creating and executing marketing strategies and campaigns for all Pittsburgh Symphony Inc. products, including Orchestra and non-orchestra presentations.

Essential Duties And Responsibilities

• Develop innovative and cost-effective marketing partnerships with sponsors, third party advertisers and media providing added value to the campaigns in association with the Vice President of Marketing and Communications.
• Create, implement, manage, and communicate positioning, target markets, advertising, and promotional collateral. This includes copywriting and production.
• Build and direct a high performing marketing team including: Senior Manager of Marketing, Senior Manager of Digital Marketing, to successful design and execute single ticket strategies, as required, which includes creating and implementing advertising and promotional plans and securing or creating advertising materials.
• Work closely with Patron Services team, Director of Audience Experience on special offers, setting schedules for on-sale events, etc.
• Collaborate with programmers on positioning for each performance.
• Provide marketing assistance for rental performances on a TBD basis.
• Manage the day-to-day progress of the single ticket marketing plans either through direct or delegated activity making necessary adjustments to achieve the revenue and attendance goals.
• Supervise in-house design by maintaining an organized and timely production calendar and flow.
• Work with other arts organizations on cross-promotional opportunities.
• Carefully track expense budgets for all single ticket product line campaigns.
• Create and implement single ticket marketing, sales plans, and budgets based on organizational goals with acceptable cost of sales.
• Negotiate effective media buys and added value promotions. Work with various media sales reps and agencies to determine suitable media for specific products. Review media audits. Request and track proposals for media campaigns.
• Oversee compliance of product branding principles. The Director of Marketing is responsible for the creation of effective communications through all marketing materials including print, brochures, direct-mail, radio, television, outdoor, e-marketing and all collateral related to single ticket revenue.
• Establish and cultivate new contacts to create new marketing opportunities.

Required Experience And Abilities

• Bachelor’s Degree required, Master’s degree preferred.
• Must be knowledgeable about all PSO product lines (programs, composers, guests, etc.).
• Previous experience owning marketing strategies and campaigns for a product line.
• Past experience in progressive marketing roles, preferably in relevant domains to the PSO.
• Previous supervisory or team management experience.

Pittsburgh Symphony, Inc. (PSI) provides equal opportunity to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, pregnancy, sexual orientation, gender identity, genetic information, ancestry, national origin, age, physical or mental disability, marital status, veteran status, or any other class or category protected by local, state, or federal law.

The specific statements shown in each section of the description are not intended to be all- inclusive. They represent typical elements and criteria considered necessary to perform the job successfully.

The PSI recognizes that an individual with a disability may require a job modification/ accommodation to enable them to successfully perform a job function. Consideration will be given to such requests. Such requests should be directed to Human Resources.

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