Director Of Marketing Jobs

Description

Job Type

Full-time

Description

Director of Marketing

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame® and Museum, Marketing Department

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music – a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history.

The museum collects artifacts that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. The core exhibit follows the story of country music from its folk beginnings through its evolution as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to contemporary and emerging artists in the American Currents: The State of the Music exhibit. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

What We Offer for Full-Time Staff:

• Up to 25% Discount in Retail Stores and Onsite Restaurant Venues
• Employee Assistance Program (Free Counseling and Legal Services)
• Dog Friendly Work Environment
• Continuing Professional Offerings
• Competitive Pay
• Paid Holidays (13) and Floating Holidays (2)
• 401(K) with Up to 3% Employer Match
• FREE 24/7 Downtown Parking and Transit Benefits
• Volunteering and Community Engagement Opportunities
• Medical, Dental, Vision, Life Insurance Options
• FSA and Dependent Care Options
• Employee Engagement Activities and Opportunities
• Paid Vacation and Sick Days
• Complimentary Museum Admission (For Yourself, Family, and Friends)
• Eligibility for Public Service Student Loan Forgiveness
• Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more)
• Opportunities to Attend Exhibit Openings, Concerts and Special Events

Departmental Overview: The Marketing Department is responsible for all traditional and digital marketing, inclusive of advertising, promotions, DSP, and marketing partner relations. It is part of the museum’s External Affairs Division, which includes the PR, education, and development teams’ operations.

Job Overview: Reporting to the Senior Director of Marketing, the Director of Marketing will be responsible for developing, launching, and managing the organization’s marketing and digital marketing strategies, operations, and reporting through effective collaborations with the paid, shared, and owned media efforts. In addition, this individual plays a key role in building and fostering external relationships with music, education, and tourism industries.

The Director of Marketing will oversee the financial and promotional needs of internal departments targeting various audiences to ensure that best-in-class marketing practices are applied and institutional branding standards are met to support the many goals and objectives of the Country Music Hall of Fame and Museum and associated brands.

This position provides tremendous opportunity to experience all levels of marketing, digital, project management, audience acquisition and engagement, paid media, and budget management and encourages independence and growth to develop management and training skills.

Marketing Responsibilities

• Serves as a leadership-level interface between the marketing team and the various divisions within the institution based on project or initiative.
• Works with department leaders to create workflows and systems to plan and execute marketing needs, including meeting structures, creative jobs, internal processes, shared calendars, etc.
• Supports institutional goals by creating, presenting, and running the strategic marketing plans across various lines of business, inclusive of Revenue/Museum Attendance, Events, HR, Dining, and more.
• Manages areas of the content calendar for museum channels, working with content team and digital/social team.
• Develops and executes multi-faceted marketing plans and campaigns that meet or exceed acquisition, engagement, and revenue expectations.
• Work internally and with external agencies to launch media buys and fulfill advertising secured for multiple campaigns, including digital/social, print, radio, streaming, TV, outdoor, and other media.
• Ensures that marketing campaigns are in alignment and meet audience, revenue, and business goals.
• Provides insight and feedback on web, email marketing, social media marketing strategy, traditional and print marketing, distribution, audience engagement, and audience growth.
• Works in close collaboration with the creative and content teams to maintain brand integrity and brand strategy.

Budget & Staff Management

• Develops and manages annual expense budgets across multiple lines of business, inclusive of presenting budgetary needs, managing that annual budget, and ensuring that projects remain within budget.
• Oversees a marketing manager.

Requirements

• Exceptional project management, attention to detail, and communication skills are required to effectively balance the varied goals and objectives of each project or campaign.
• Experience running, analyzing, and adjusting paid media campaigns.
• Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion. Periodic nights and weekends required for Museum or industry/community events.
• Bachelor's Degree in Marketing, Digital, Business, Communications or related field
• Able to exercise discretion and keep strictest levels of confidentiality.
• 5-7 years of marketing experience; with several years spent in a leadership role
• Prior museum, hospitality, tourism, not-for-profit, agency or related experience preferred.
• Knowledge of digital and social media landscape, as it relates to marketing.

Additional Skills & Preferred Characteristics:

• Excellent oral and written communication skills, including email communication and small group presentations
• Highly innovative and strategic, self-starter with strong business acumen
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results
• Highly organized, detail-oriented, and possesses outstanding follow-through skills
• Knowledge of MS Office 365, Google Analytics, Basecamp, and CRM (Tessitura) experience is preferred
• Working knowledge of reporting platforms, social media marketing software, and online applications, such as: Google Analytics, Sprout, social media insights and analytics
• Ability to prioritize across numerous projects, multi-tasking and being flexible in a fast paced, changing environment
• Positive attitude and desire to work collaboratively with colleagues and management
• Process development skills, ability to keep work moving effectively while minimizing problems and delays
• Excellent analytical, critical thinking, and problem-solving skills

Application Instructions:

• This position requires a background check to be completed in advance of work start.
• Please upload a resume, cover letter, and three professional references when applying for the position.
• Applications are only accepted online on our career page: https://countrymusichalloffame.org/careers
• Due to the high volume of applications for this position, hiring managers will only contact candidates who will be advanced for an interview. Please refrain from calling or emailing to inquire about the status of your application.

Note to Applicants:

The Country Music Hall of Fame® and Museum is an equal opportunity employer. We respect the varied attributes, characteristics, and perspectives that make each person unique, and we believe that fostering a culture of inclusion is essential to institutional excellence. The museum promotes an environment of respect, communication, and understanding, while actively seeking opportunities to learn about and establish practices that further facilitate equity. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, childbirth and related medical conditions), national origin, political affiliation, gender identity, sexual orientation, disability, genetic information or characteristics, age, membership in an employee organization, military or veteran status, or other non-merit factor. The Country Music Hall of Fame® and Museum does not tolerate discrimination or harassment based on any of these characteristics.

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-verify processes, as required for position.