Director Of Marketing Jobs

Hybrid/Remote role

Position Overview

Our client is a rapidly expanding home interior company seeking a marketing leader to help take them to the next level! This is an exciting opportunity for the right candidate to own marketing, including branding, lead generation, and advertising. They are looking for a seasoned marketing generalist with B2C experience, a growth mindset, and retail store marketing in their recent background.

Job Duties:

• Create and execute plans to target new audiences, including new B2C and B2B (developer, interior designer) channels and new geographic markets.
• Manage print and radio advertising through outside agencies.
• Manage the overall marketing budget
• Attend twice-yearly industry trade shows.
• Develop and execute an email marketing strategy.
• Understand and leverage web analytics as well as CRM data to test marketing tactics and optimize results.
• Lead generation
• Prepare and present monthly/quarterly reports to senior management.
• Manage a Social Media Specialist / Designer.
• Oversee the agencies managing digital marketing campaigns, SEO, and video.
• Build and maintain a strong and consistent brand identity.

Requirements::

• A willingness to collaborate with other departments, test new marketing vehicles and thrive in a fast-paced environment.
• Experience in B2C marketing, B2B marketing is a plus.
• Experience using Salesforce or similar CRM is a big plus.
• Ability to measure lead acquisition, retention, and revenue data, and adjust campaigns accordingly.
• Home services experience is a plus but not required.
• Experience managing a brand, advertising creative, and media placement.
• Hands-on content creation and light design are a plus.
• Bachelor’s degree in marketing, communications, business, or a related field.

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