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Director Of Marketing Jobs

Company

Virginia Lottery
Address , Richmond, Va
Employment type FULL_TIME
Salary $143,500 - $214,000 a year
Expires 2023-10-06
Posted at 9 months ago
Job Description

Title: Director of Marketing

State Role Title: Director of Marketing

Hiring Range: $143,500 - $214,000

Pay Band: UG

Agency: Virginia Lottery

Location: Virginia Lottery

Agency Website: www.valottery.com

Recruitment Type: General Public - G

Job Duties

For more than 34 years, the Virginia Lottery has been building an amazing organization
committed to growth and giving back – and having fun while doing it. Operating entirely on revenue from game sales, rather than tax dollars, the Virginia Lottery generates more than $2.0 million per day for Virginia’s K-12 public schools. The Virginia Lottery also licenses and regulates casino gaming and mobile sports betting.

The Virginia Lottery, an independent state agency, is currently seeking a Director of Marketing to join its Executive Leadership team. This position is responsible for generating sales each year through successful research, product development, portfolio expansion, marketing, and customer experience of Lottery products.

The Director of Marketing will:
  • Foster relationships both internal and external to the department to identify demand for resources and deliver products and services responsibly, to meet the changing expectations of customers and maximize responsible revenues.
  • Provide visionary leadership and managerial guidance to the Marketing Department to support the Lottery’s business policies, practices, strategies, and goals.
  • Establish strategic goals to meet the business priorities of the lottery, to responsibly grow playership and overall profits for the Commonwealth.
  • Be accountable for the delivery of programs and products to sustain and grow the overall business enterprise, including product planning and execution, advertising and promotional support, the overall customer experience, and effective coordination and synergy with the teams that support and deliver these products and services. These responsibilities include budget planning and execution, project oversight, responsibility for critical decisions and priorities, and meeting overall business metrics and outcomes.

Minimum Qualifications

The person selected for this position will have:
  • Current knowledge and experience with marketing, digital, and web development industry best practices and trends is essential.
  • Proven track record of successfully managing strategic partnerships, helping the team to achieve and surpass business goals.
  • Ability to influence, lead and coach strategic and operational teams and individuals in a collaborative and agile environment.
  • Considerable experience in successfully managing large complex contracts and third-party vendors.
  • Bachelor’s degree in business, marketing, finance, information systems or computer science, or other related field.
  • Demonstrated ability to plan, develop and direct both short- and long-term comprehensive Lottery advertising and gaming programs.
  • Six to eight years of progressively responsible and successful management or leadership experience within a business operation (preferably Marketing) to include personnel and financial management, negotiating agreements, and management of vendor relations.
  • Extensive knowledge of the principles, practices and theory of marketing, advertising, digital engagement, customer acquisition and retention, product development, internal and external communications, research, statistics, sales and distribution, and the policies and procedures governing their application.
  • Relevant experience Lottery and/or gaming.
A comparable amount of training and experience may be substituted for the minimum qualifications.

Preferred Qualifications

Preferred qualifications include:
  • Considerable experience as a member of an executive management team.
  • Master's degree in business, marketing, finance, information systems or computer science, or other related field.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

The selected candidate will be required to complete the Commonwealth's Statement of Economic Interests, a background investigation, and possess a valid Driver’s License with a satisfactory driving history. Hybrid work schedule requiring in-person work three (3) days a week. Minimum travel required.

The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.

Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.

Contact Information

Name: Debbie Omohundro

Phone: (804) 692-7206

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.