Director Of Marketing Jobs

The Director of Marketing leads and supports the marketing and communications strategies for The Highland Group and affiliated entities. This role is responsible for the strategic vision and execution of the company's position in the marketplace. The position is part of our senior leadership team and will be responsible for all marketing activities to include:

• Maintain and update company marketing materials to include but not limited too; website, social media (Facebook, Instagram, and LinkedIn), client facing materials, employee CV’s, project photos, press releases, etc.
• Assist in planning business development initiatives and represent the company where applicable
• Develop content for multiple channels and ensure that messaging and stories are clear and consistent across Highland’s branding platform.
• Ensure consistent application of the brand in all campaigns and marketing activities.
• Assist in the creation and submission of project proposals, pre-qualification packages, etc.
• All internal and external communications, employee communications, public relations, and social media presence.
• Development, implementation and execution of Highland’s marketing and communication strategy.
• Partner across the organization to build thought leadership, develop newsworthy content, and leverage our position to project Highland’s narrative to the influencers in the market for lead generation in sales and talent acquisition.
• Develop and present KPIs on a monthly basis to optimize and align the communication activities with the marketing goals and objectives.
• Assist in the procurement of company branded materials and swag
• Drafting written materials, including pitches, executive bylines, video scripts for executives, and presentations.
• Oversight of external partners that support Highland’s marketing and communications efforts.
• Design a comprehensive communications strategy aligned with Highland’s corporate goals and objectives.
• Work closely with the CEO to develop customer-focused promotions, communication strategies, product presentations, and training initiatives.
• Develop and manage news that advances Highland’s corporate narrative with our employees.
• Assist in identifying new clients and maintain client database and engagement
• Identify and vet marketing and sponsorship opportunities
• Work with partners to develop on-brand collateral, campaigns, and initiatives to promote business development and brand recognition.

Skills And Experience Requirements

• Extensive knowledge of effective organizational communication strategies, techniques, and media, including video, print, written, and electronic communication and digital marketing strategies.
• 5+ years of professional experience in a related field.
• Willingly accepts challenges and finds excitement in a fast-paced work environment.
• Proven capability to handle multiple competing priorities and consistently meet deadlines promptly.
• Acts with integrity and a positive attitude and embraces Highland’s values and culture.
• Experience working with various social media platforms and measurement platforms.
• Strong knowledge and understanding of current trends in digital media/social media.
• Bachelor's Degree in communications, public relations, marketing, or related fields.
• Ability to convey complex, technical content in clear, concise, and compelling language.
• Strategic thinker with the ability to translate business objectives into integrated communication strategies and tactics that drive business performance and internal culture.
• Shows a continual desire to gain knowledge and information through exploration, investigation, and learning.
• Finds solutions and thrives in an environment of continuous improvement.
• A creative and strategic thought process with the drive to work independently and a track record of collaboration and innovation.