Director Of Marketing—Sports & Entertainment

Company Description

Position Overview: The Director Marketing plays a crucial role in developing and executing marketing campaigns that increase brand awareness, drive revenue growth for the company’s portfolio of entertainment offerings and increase awareness of sports-related special events and activations. The ideal candidate should possess a deep understanding of the sports and entertainment landscape, strong leadership skills, and possess a proven track record of successful marketing initiatives.

Key Responsibilities:

• Event Management: Support the planning and execution of sports and entertainment events, including sponsor activations, broadcast exposure, and fan engagement experiences.
• Brand Management: Manage and enhance the brand image of the organization; ensuring consistent messaging across all marketing channels and campaigns.
• Public Relations and Social Media: Collaborate with PR and social media teams to ensure cohesive messaging.
• Strategic Planning: Develop comprehensive marketing strategies aligned with the organization's objectives, taking into consideration market trends and competitive landscape in the sports and Las Vegas entertainment industry.
• Market Research and Analysis: Conduct market research to understand consumer behavior, identify emerging trends, and measure the effectiveness of marketing efforts. Use data-driven insights to optimize campaigns and improve ROI.
• Sponsorship and Partnership Activation: Oversee marketing elements to create effective activation plans that maximize the value of relationships with sponsors and partners.
• Stakeholder Communication: Communicate marketing strategies, campaign performance, and key initiatives to senior management and stakeholders.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to achieve maximum impact and ROI.
• Campaign Development: Lead the development of creative and innovative marketing campaigns, promotions, and events that engage target audiences and drive ticket sales, and other revenue streams.
• Team Leadership: Foster a collaborative and innovative work environment that encourages creativity.

Qualifications

• Deep knowledge of the sports and entertainment industry, including current trends and key players.
• Strong leadership skills with experience in managing and developing marketing teams.
• Ability to work under pressure, meet deadlines, and adapt to a fast-paced environment.
• Proven experience (8+ years) in sports and entertainment marketing, with a track record of successful campaign execution.
• Must have the flexibility to travel and work nights/ weekends.
• Creative thinking and problem-solving skills to develop innovative marketing approaches.
• Bachelor's degree in Marketing, Communications, or a related field.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Additional Information