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Director Of Digital Marketing & Commerce Hub, Media, And Digital Commerce, Beauty & Wellbeing

Company

Unilever
Address , Englewood Cliffs, Nj
Employment type FULL_TIME
Salary $200,600 - $401,200 a year
Expires 2023-06-09
Posted at 1 year ago
Job Description
Who You Are and What You’ll Do
You will lead the Digital Marketing & Commerce Hub, Media, and Digital Commerce (DCMH) for the Beauty & Wellbeing Business Unit (BU) and work across the disciplines of end-to-end holistic Media planning from TV to retailer media, Data-driven marketing, Digital Commerce from developing Channel Strategy to Retailer execution and have a solid understanding of the enabling technologies. You’ll also coordinate activities across different countries and be accountable for driving the digital agenda and the end-to-end consumer and shopper experience.
We are seeking an entrepreneurial and pioneering spirit to drive Digital Commerce growth and embed thought leadership into all Beauty & Wellbeing brands’ strategies, capabilities, and innovation into media and data strategies and communication plans!
  • Oversee all content creation, adaptation of assets (including search) via BU dedicated teams (U-Studio / Sapient), and deployment across digital / retail platforms
  • Identify and secure new revenue streams and business models to ensure future-fit dCom capabilities
  • Work closely with Business Operations to manage the technology and data infrastructure required (i.e., marketing tech) to leverage scale
  • Lead Data & Analytics such as item level profitability, sales velocity, inventory analytics, vendor management etc. collaborating with the DMCH to deliver E2E optimization
  • Lead and develop the Digital Commerce strategy for the BU across the ecosystem i.e., innovation, building and executing multi-year capability programs to enable profitable and sustainable growth.
  • Future-proof talent and drive capability across the BU and the country including liaising with global corporate centre teams to drive capability building and best practice sharing
  • Manage a team of digital hub managers, media team members and dCom managers
  • Deploy data-driven digital execution via the BU dedicated Hubs relating to first party data capture, audience creation, and deployment of the same in digital plans using 1st, 2nd and 3rd party data.
  • Lead the external media agenda including relationships throughout the industry both with traditional media players (TV) and digital players (Facebook, Amazon)
  • Lead the digital marketing transformation in the BU working with the Corporate Centre to develop and codify best practice including activities related to the role of data governance, measurement, and future proofing UL for the evolving digital landscape. Key areas include:
    • Pioneer media innovation in areas such as connected TV, live streaming, social commerce, podcasts, DTC etc. ensuring we can access safely but in a timely way new and emerging platforms and formats.
    • Work closely with Business Operations to manage the technology and data infrastructure required (i.e., marketing tech) to leverage scale
  • Lead in-year financial planning, channel tactics etc. and input into Digital Net Revenue Management to successfully execute Design for Channel/Retail.
  • Lead Beauty & Wellbeing Media planning, buying and execution, across all touchpoints from traditional to digital, including retailer and performance media working in close collaboration with agencies and brand teams to drive maximum ROMI and breakthrough innovation.
  • Lead the ‘One Unilever’ country activities which includes investment across BUs within that country to negotiate best commercial rates and JBPs with Media Vendors and Media agency management to maximize synergies and scale including savings, contractual delivery, third-party audits, and management of resource and capability review.
  • Pioneer media innovation in areas such as connected TV, live streaming, social commerce, podcasts, DTC etc. ensuring we can access safely but in a timely way new and emerging platforms and formats.
What You’ll Need to Succeed
  • Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
  • Experience in Digital Commerce, including search and content expertise (internal and external)
  • 8+ years of relevant experience including proven track record in leading multi-disciplinary digital teams, and experience in handling complex stakeholders in a matrixed organization, with multi-country set-up
  • Deep experience in data-driven marketing and performance/digital commerce
  • Regional and global digital experience, a plus
  • Driving change and embedding innovation in the business
  • Advertising/Media budget management experience at a large scale at a senior level
  • 5+ years of experience in marketing of beauty categories (HairCare / SkinCare / Prestige)
  • Experience leading, managing and building a team
  • Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency
What We Can Offer You
Culture for Growth
|
Top Notch Employee Health & Well Being Benefits
|
Every Voice Matters
|
Global Reach
|
Unilever: Life | LinkedIn
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Strategy | Unilever
|
Why work for Unilever
|
Careers at Unilever
|
Unilever Global Website
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Check Out Our Space
Pay: The pay range for this position is $200,600 to $401,200. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.