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Information Technology Application Support Analyst - (Remote Opportunity)
Recruited by Regions Bank 9 months ago Address Hoover, AL, United States

Director, Marketing Technology - Remote

Company

Harbor Freight Tools USA, Inc.
Address , Calabasas
Employment type
Salary $158,000 - $237,000 a year
Expires 2023-10-12
Posted at 8 months ago
Job Description

The Director, Marketing Technology leads the continuous evolution of our marketing technology stack and customer data platform, evaluates emerging technology, manages vendor relationships, and implements solutions that enable delivery of highly personalized content at scale to increase conversion throughout the marketing funnel. As the subject-matter expert of MarTech solutions, the Director, Marketing Technology will lead the Marketing department’s partnerships with third-party marketing technology, as well as the partnerships between the Marketing department and other Harbor Freight departments.

Essential Duties and Responsibilities
  • Provide thought leadership, develop use cases, implement new technology, and support ROI projections on new and emerging personalization technology across platforms.
  • Partner with Marketing, Merchandising, IT, and e-commerce teams to understand evolving customer and product marketing objectives and operational requirements. Recommend and implement solutions enabling seamless data-driven audience targeting and personalized content.
  • Lead our Marketing department’s vendor partnerships with marketing technology vendors, including leading the process of identifying vendors, partnering across the organization with sending requests for proposal, coordinating the evaluation of these vendors, leading the stakeholders to a conclusion, and managing the day-to-day operations, payment, and communication with the vendors.
  • Partner with leadership to measure and evaluate current effectiveness of the marketing technology stack, identify opportunities, gaps, and emerging capabilities to continually optimize all digital programs.
  • In partnership with partners within Marketing and across the organization, manage the ongoing operations of our customer data platform (CDP).
  • Identify technology to advance our digital marketing, email marketing, mobile app, and SMS reach, audience segmentation, journey implementation, and content automation.
  • Oversee the software developers within the Marketing department and at our vendor partners, including regular code reviews, development cycle planning, and project management.
  • Partner with IT to manage our Marketing IT roadmap, collect business requirements, ensure on-time and accurate delivery of planned Martech solutions.
  • Serve as the subject matter expert on marketing technology solutions, vendors, and use cases aligned with both current marketing needs and new initiatives.
  • Lead implementation of customer identity resolution initiatives and provide thought leadership on emerging consumer privacy trends and potential impact on the business.
Scope
  • Staff supervision and Development – Yes
  • Travel – 5%
  • Decision Making – Creates policy and resolves problems, provides data for decision support , provides consultation or expert advice and participates in planning business objective
  • Location – Corporate HQ
corporate corporate corporate

Requirements

Job Qualifications – Education and Experience
  • Deep experience with identity resolution solutions
  • Experience with tag management platforms
  • Expert knowledge in first party data collection and management
  • 5+ years of experience leading a team
  • 10+ years of experience leading marketing technology implementations
  • Bachelor’s Degree in Business, Finance, Marketing, Math, Computer Science or related field
  • Expert knowledge of CRM, email service providers, mobile app technology, and Customer Data Platforms (CDPs) preferred
  • MBA preferred but not required.
  • Expert knowledge of consumer privacy regulations
Job Qualifications- Skills
  • Experience managing vendor relationships required
  • Ability to manage and lead project teams/resources operating in multiple departments
  • Experience in software development in a consumer-facing function preferred
  • Excellent team leadership, planning, and execution skills
  • Excellent written and verbal communication skills
  • Experience with project management preferred
  • Experience managing staff members preferred
Physical Requirements
General office environment requiring ability to:
  • Use keyboard and read from computer screen and reports
  • Stand, walk, sit for extended periods of time
  • Speak and listen to others in person and over the phone
  • Lift up to 15 lbs.
The anticipated salary range for this position is $158,000 – $237,000 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company’s 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.

About Harbor Freight Tools

We’re a family-owned business with over 45 years as a national tool retailer, and with the energy, enthusiasm, and growth potential of a start-up. We are a $6.75+ billion company with over 1,350 stores in 48 states, 25,000+ Associates, and one of the fastest-growing retailers in the country.
Director, Marketing Technology - Remote | Harbor Freight Tools