Director, Marketing Jobs

Job Summary

The Marketing Director will play a pivotal role in overseeing and executing digital marketing strategies, content development, and generalist product and program marketing for our trade organization.

This position requires a deep understanding of digital marketing principles, strong project management skills, and the ability to lead cross-functional teams.

The Marketing Director will be responsible for managing the organization's digital presence, including the website, content development, and coordinating marketing efforts for various products and programs. The Marketing Director will collaborate with internal teams to ensure alignment of digital marketing initiatives with organizational goals.

Responsibilities

• Create and develop engaging digital content, including website assets, blog posts, articles, and other promotional materials.
• Monitor and analyze the effectiveness of digital marketing campaigns using analytics tools, and provide reports on key metrics and results.
• Oversee and manage the organization's website, ensuring accuracy, relevance, and alignment with marketing campaigns.
• Develop and implement comprehensive digital marketing strategies and content plans across various platforms.
• Coordinate marketing efforts for various products and programs, including the PHTA apprenticeship program, mentor program, and publications marketing.
• Interface with Content Management Systems, and Association Management System (database) to manage website content, member databases, and other digital assets.
• Update and create digital and printed collateral for trade shows and industry events.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive digital strategies and consistent brand messaging.
• Stay up to date with industry trends and best practices in digital marketing, and recommend innovative approaches to enhance the organization's digital presence.

Please note: PHTA is a hybrid work environment and the position is based at PHTA’s headquarters in Alexandria, VA. The Marketing Director will be required to be in the office 2-3 days a week and must be willing to travel up to 20%.

About PHTA The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 3,700 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

PHTA is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our leadership team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

Qualifications

• 5+ years of experience in digital marketing, with a focus on content development and generalist product and program marketing.
• Ability to thrive in a fast-paced and dynamic environment.
• Familiarity with HTML, CSS, and web design principles.
• Expert knowledge of digital marketing principles, strategies, and best practices.
• Detail-oriented with exceptional organizational skills.
• Strong analytical and problem-solving abilities.
• Demonstrated leadership skills and the ability to collaborate effectively with cross-functional teams. PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Director, Location:Alexandria, VA-22314
• Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
• Proficiency in CMS and AMS systems for website and database management.
• Proven track record of successfully managing and executing digital marketing campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Excellent written and oral communication skills.
• Creative mindset with the ability to think strategically and develop innovative digital content ideas.