Director, Marketing And Communication

Company Description

University of Maryland Upper Chesapeake Health (UM UCH) offers the residents of northeastern Maryland an unparalleled combination of clinical expertise, leading-edge technology, and an exceptional patient experience.

A community-based, integrated, non-profit health system, our vision is to become the preferred, integrated health system creating the healthiest community in Maryland. We are dedicated to maintaining and improving the health of the people in our community through an integrated health delivery system that provides high quality care to all. Our commitment to service excellence is evident through a broad range of health care services, technologies and facilities. We work collaboratively with our community and other health organizations to serve as a resource for health promotion and education.

Today, UM UCH is the leading health care system and second largest private employer in Harford County. Our 3,500 team members and over 650 medical staff physicians serve residents of Harford County, eastern Baltimore County, and western Cecil County.

University of Maryland Upper Chesapeake Health owns and operates:

University of Maryland Harford Memorial Hospital (UM HMH), Havre de Grace, MD

University of Maryland Upper Chesapeake Medical Center (UM UCMC), Bel Air, MD

The Upper Chesapeake Health Foundation, Bel Air, MD

The Patricia D. and M. Scot Kaufman Cancer Center, Bel Air, MD

The Senator Bob Hooper House, Forest Hill, MD

General Summary

Under direction from the Vice President of System Marketing and Brand Strategy, oversees, plans and directs the day-to-day marketing and communications operations for UMMS and its local organizations; plans, executes and evaluates comprehensive marketing and communications programs that reinforce the mission of UMMS and local organization. Areas of responsibility include marketing, media relations, internal and external communication, publications, website management, graphic design, issue and crisis management and community relations. Supervises department staff.

Principal Responsibilities And Tasks

The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job duties performed by personnel so classified.

• Serves as the spokesperson and Public Information Officer (PIO) for media information, the release of patient information to the media and in disasters, weather events or emergencies, with the goal of preserving and advancing the organization’s reputation and mission. 8. Prepares and manages program budgets. Monitors revenue and expenditures and prepares variance reports. Accurately identifies and plans for capital and operating budgets; anticipates changes that necessitate adjusting forecasts and allocation of funds.
• Reports marketing performance to clinical leadership and management team on a regular basis.
• Directs media relations and attendant programs, including the initiation or coverage or response to requests from newspaper, magazine and electronic media representatives.
• Oversees physician marketing activities, designed to increase recognition of medical staff.
• Develops strategy that furthers the local organization’s goals and aligns with UMMS vision/mission; and working collaboratively with directors throughout the system to ensure alignment of goals.
• In collaboration with UMMS marketing, communications and community health and site executive, oversees the development of the organization’s image “positioning” that reflects its mission, strategic direction and health care environment. Serves as the primary resource for internal and external communications. Provides oversight for marketing/advertising and communications functions.
• Develops and implements marketing and community development plans to meet organizational needs, create the desired image and generate additional business revenue.
• Develops relationships with key stakeholders internally and externally throughout the service area to position UMMS and local site in its community as a healthcare resource and leader.
• Plans and
• Directs production of publications and oversees the coordination of the layout, design, writing, editing and production of brochures, marketing/communication pieces, website, social media, community newsletters, ad copy and collateral marketing materials for internal and external audiences.
• Directs internal communication activities including development and implementation of communications plans and activities focused on employee and internal stakeholder education, knowledge of important information and development of internal pride.
• Oversees the organization’s website, including content development, editing, technical modifications, and relationships with outside contractors.
• Prepares reports and analyze data to illustrate the market position of the service line, affiliate hospitals and outpatient practice locations. Researches, understands and applies consumer demographics /prevalence of disease information to achieve marketing goals. Create metrics and share data with VP and managers.

Qualifications

Education and Experience

• Ten years of progressively responsible experience in marketing, preferably in a health care related field.
• Three to five years of progressively responsible experience in managing and directing staff.
• Master’s degree in marketing, business administration or a health related field required, or equivalent knowledge obtained through experience.
• Seasoned professional with proven experience in strategic hospital communications, corporate/executive communications and issues management in a healthcare setting preferred.

Knowledge, Skills And Abilities

• Demonstrated effectiveness in leading and executing marketing and communication plans in a highly complex environment.
• Highly effective oral and written communication skills are required to work with outside vendors/contractors, various supervisory, senior management and administrative staff and with external customers.
• Experience in the health care industry.
• Highly effective organizational and interpersonal skills.
• Knowledge of strategic marketing, communications and community health activities, development and implementation; knowledge of budget development, control and evaluation is required.
• Proficient skills in directing, monitoring, evaluating, and motivating the performance of staff.
• High level of proficiency and demonstrated effectiveness in problem solving and implementing new programs related to increased departmental and organizational efficiency.

Additional Information

All your information will be kept confidential according to EEO guidelines.