Director, Brand & Content Jobs

At Kinaxis, who we are is grounded in our common belief that people matter. Each one of us plays an important part in accomplishing our work, building our culture and making a global impact.

Every day, we’re empowered to work together to help our customers make fast, confident planning decisions. This is how we create a better planet – for each other, for our customers and for generations to come. Our cloud-based platform RapidResponse ensures that the products we need – everything from medicine and cars, to day-to-day items like toothpaste – make it to market and into our hands when we need them with minimal ecological footprint.

We make the world better, and you can too.

Director, Brand & Content

Job location: This is a remote position. You can work from home and be located anywhere in Canada or the United States.

About The Team

Reporting to the Senior Vice President of Corporate Marketing, the Director of Brand & Content will guide the development of our brand strategy, brand pillars, and brand campaigns to create awareness and differentiation for Kinaxis in the market. He/she will also oversee our content strategy, ensuring we create the right stories, assets and formats that connect with our buyer in support of new and expansion business.

As an expert storyteller, this individual will work closely with the Creative Team and across Marketing and the wider organization to develop experiences that deeply connect with our key audiences and inspire, build trust and showcase the incredible work we’re doing at Kinaxis.

What you will do

• Owns brand positioning, messaging, and visual identity - driving awareness and relevancy while ensuring consistency across channels and efforts
• Manages internal and agency resources to create big, bold brand activations as well as marketing campaign needs.
• Acts as a trusted advisor throughout the organization, sharing expertise on what drives brand performance and provides guidance on how to accelerate growth/impact on our long-term plans.
• Establishes brand measurement system to measure and optimize awareness, perception and preference with associated KPIs.
• Designs and leads the development of a thought leadership platform and associated content that distinguishes the company in the market.
• Leads the strategic evolution of the Kinaxis brand strategy, including purpose, position and personality
• Partners across Marketing to execute plans to drive awareness and generate leads, increase brand loyalty through customer retention, and achieve growth objectives.
• Works across Marketing to plan and oversee advertising activities in support of brand awareness.
• Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement
• Manages and guides design and creative development to ensure a consistent and recognizable look and feel, working with creative teams to develop internal guidelines and brand assets to enable the organization to execute against the brand.
• Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results

What we are looking for

Primary Skills And Qualifications

• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
• Proven people-management and coaching skills
• Demonstrated success leading teams and establishing effective working relationships with executives globally across the organization
• Proven ability to thrive in a high energy, fast paced environment where tactical and strategic activities are expected to be driven in parallel
• Problem solver, change champion, and passionate about delivering results
• Bachelor's degree in marketing or related field
• Works with a sense of urgency, highly responsive in a fast-paced environment
• 10+ years progressive experience in brand management within complex organizations
• Ability to lead complex projects
• Strong collaboration and negotiation skills with ability to influence and gain support across the organization

Role-specific Skills And Experience

• Proven ability to develop content strategies that increase consideration and drive demand including personas, insights, compelling messaging strategy, journey maps, content touch points, asset development, measurement and optimization
• Strong understanding and experience with website, search engine marketing, social media, newsletter, paid and earned media measurement
• Proven experience with integrated, personalized B2B campaigns
• Strategic thought leadership, content, brand and storytelling experience

What we have to offer

• Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
• Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
• Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
• Diversity, Equity and Inclusion - Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com/ .

Kinaxis strongly encourages diverse candidates to apply to our welcoming community. We strive to make our website and application process accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at [email protected] . This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.