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Digital Marketing Strategist Jobs
Company | The Keller Group |
Address | Kansas City Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-08-30 |
Posted at | 9 months ago |
Position: Digital Marketing Strategist
Work Schedule: Remote, within driving distance to Sedalia, MO
Location: Greater Kansas City Metro Area
Hiring Reason: New Position (Company Growth)
Salary: $65-75k DOE + Benefits + Additional Perks!
A Digital Marketing/Media Strategist role is now available through The Keller Group in the Greater Kansas City Metro Area. This is a remote position; however, candidates must be within a couple of hours driving distance to Sedalia, MO to attend on-site meetings and events as needed. Our client is experiencing growth and is looking for a Digital Marketing/Media Strategist to build, execute and maintain campaigns across web, email, social and paid media.
As a Digital Marketing/Media Strategist, you'll be expected to do the following tasks:
- Develop full-funnel digital marketing solutions and media strategies.
- Responsible for forecasting, budgeting, invoice reconciliation, etc.
- Provide leadership and expertise to drive strategy and vision for digital marketing (display, search, social, native, video, email, etc.)
- Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly.
- Support on integrated campaigns across paid media, advertising, social, web, email, SEO/SEM, etc.
- Keep up with media buying and planning trends and technology.
- Hands-on strategy and execution of media planning, buying, implementation, reporting, budgeting, and optimization. Ability to present data, analytics, and conclusions.
- Conduct A/B testing and analyze results.
- Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, OTT, etc.
- Oversee the digital media practice, resources, and vendors to ensure excellence in execution and maximum ROAS.
- Work with cross-functional teams (designers, developers, account service, etc.) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.
- Manage paid and organic digital media campaigns across digital channels.
Digital Strategist Qualifications:
- Experience managing integrated campaigns – including marketing automation.
- Hands-on experience running and reporting on digital marketing programs.
- Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and growth of client’s marketing programs.
- Experience using native paid social campaign management technology (Facebook Business Manager, Ads Manager, etc.)
- Proficiency utilizing Google Analytics, Google AdWords, Facebook, Twitter, Instagram, YouTube, etc.
- Analytical thinking skills – uses data to drive strategy and to focus activities.
- 3-5 years of digital marketing/media experience – focus on digital media, including SEM and SEO
- Ability to commute up to 2 hours to attend client meetings, staff meetings/events, etc. (Remote flex role, but will need to travel at least once a month to work on-site in Sedalia, MO)
Benefits & Perks
- Continued learning and education.
- Attend Digital Summit Conference Annually
- Health, Dental, 401k, PTO – standard benefits
- Flex work schedule
- Culture that not only promotes but lives up to work/life balance mantra. Family-oriented group. Collaborative culture (no egos!). Monthly team activities planned by peers.
- And more!
If interested in the Digital Marketing/Media Strategist position in the Greater Kansas City Metro Area, please apply now for immediate consideration!
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