Digital Marketing Specialist - Seo/Sem

As a Digital Marketing Specialist - SEO/SEM, you will be Responsible for planning, implementing, managing SEO strategy, and SEM/PPC/display advertising campaigns.

Responsibilities:

• Regularly report on SEO performance and collaborate with content authors/editors in Marketing and Digital/EComm to implement content improvements relevant to SEO and developers to implement technical best practices
• Works to improve organic search optimization and maximize SEM/PPC ROI
• Monitors redirects, clicks, bounces, additional KPIs
• Researches optimal keyword/phrases
• Coordinates with Digital Marketing leads to develop, implement, and measure SEM/PPC campaigns as prescribed
• Establishes SEO processes, templates, and best practices
• Responsible for planning, implementing, managing SEO strategy, and SEM/PPC/display advertising campaigns
• Provides recommendations on web page SEO strategy through the development of a SEO brief

Qualifications:

• Associate’s degree required. Bachelor’s degree in marketing or related field preferred.
• Able to travel is preferred.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the "big picture."
• 3 years of experience preferred in strategic business planning.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.
• Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO’s business lines, strengths and challenges is preferred.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing.
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.

Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.

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