Digital Manager Jobs

Another Broken Egg Cafe is an award-winning breakfast, brunch, and lunch concept, specializing in unique creations and a culture you'll love.
Our Indulge In You Philosophy
Our #1 priority has always been service. In fact, its one of our 5 core values. We care about our guests, and we care about you! Thats where our Indulge in You culture begins each day, we put our team members first and strive to go above and beyond for them! They are empowered with an independence to make decisions that will help provide an exceptional breakfast, brunch, or lunch experience for their guests.
Another Broken Egg Cafes 5 Core Values
Generosity- We give back to the people and to the communities that we serve.
Growth- We are committed to expanding our brand, organization, and ourselves.
Integrity- We do the right thing with integrity and respect.
Service- We are engaged and passionately strive to go above and beyond.
Results- We are accountable to deliver for guests, franchisees, and each other and do so with a sense of urgency.
We Can Offer You
Base Salary: $70,000-$80,000
Health Insurance w/ FREE Teladoc services *
Dental & Vision Insurance *
Employer Paid Life and AD&D Insurance *
Short-Term and Long-Term Disability Insurance *
Supplemental Insurance (Life, AD&D Insurance, Voluntary Accident, Critical Illness and Hospital Indemnity) *
401K Program w/ match **
Performance Bonus Programs
Employee Meal Discount
Paid Time Off (PTO)
Paid Parental Leave
Employee Assistance Program *
Support With The Following Life Circumstances

• Stress Management
• Robust Reward and Recognition Program
• Face-to-face Counseling Sessions
• Team members are eligible the first of the month after 60 days of employment
• Financial and Legal Concerns
• Leadership Development Training
• Grief and Loss
• Team members are eligible after six months of employment

Position Summary
The Digital Manager will report to the Vice President of Marketing and be responsible for the management and growth of the brands digital channels and properties, utilizing online tools, analytics, and comprehensive strategies to increase awareness and drive digital traffic and conversions.
Duties & Responsibilities
Digital Strategy & Analytics

• Report on the digital growth and performance of digital channels and campaigns to stakeholders
• Effectively create and manage organic search (SEO) campaigns.
• Ensure content is cohesive across digital platforms and ladders up to the brands overarching marketing campaigns and goals.
• Brainstorm and implement digital A/B tests to drive increase traffic and conversions.
• Contribute to the creation of creative marketing campaigns and content across digital properties.
• Effectively manage and optimize website content using an open-source Content Management System (CMS)
• Utilize data to measure, analyze, and report on campaign performance make data-driven decisions.
• Optimize and measure traffic and conversion rates across owned digital channels.
• Enhance the digital user experience and buyers journey through all phases of the marketing funnel.

CRM & Automation

• Establish, implement, and optimize successful Email Marketing campaigns.
• Manage all aspects of CRM platform, guest segmentation, and automation tools.
• Develop and deploy systemwide national and local SMS strategies, measure and report out on results of campaigns.
• Develop & maintain data-informed customer audience segments to be leveraged in first-party and third-party marketing channels.
• Build and execute scalable CRM programs and automation strategies to drive consumer engagement, frequency, and retention.

Performs other duties and/or special projects as assigned in response to changing business conditions and/or requirements.
Required Skills & Abilities

• Ability to thrive within a fast-paced environment; ability to multi-task and manage competing projects simultaneously.
• High organizational skills, self-starter with strong deadline management abilities
• Proven experience in a digital marketing, media, or eCommerce similar role
• Exceptional communication and writing skills.
• Proficient in using marketing data analytics, specifically Google Analytics platform.
• Demonstrated accuracy and attention to detail.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google AdWords etc.)
• Possess a proven track record of executing successful Email Marketing and SMS strategies.
• Thorough understanding of digital marketing elements (including traditional and digital marketing such as SEO/social media etc.)
• Experience using CRM platform(s) and guest segmentation tool(s)

Education & Experience

• Bachelor's Degree or equivalent
• Must possess at least 8+ years of experience in digital marketing, digital media, or eCommerce fields.

WORK ENVIRONMENT

• Hybrid Position: remote & in-office
• Location: Orlando, FL
• Corporate office fast-paced, high volume of activity, and a deadline-driven environment

PHYSICAL DEMANDS

• Prolonged periods of sitting at a desk and working on a computer

#INDHP