Digital Content Lead Jobs

Digital Content Lead

Direct to consumer, E-Commerce company, Marine Industry

Who We Are:

The TotalBoat brand was established in Bristol, Rhode Island in 2012 as a line of marine-grade products for boaters. It has since grown to include a full range of adhesives and coatings for makers of all kinds! We are looking for creative, innovative people to join our team that are passionate about the future of making!

TotalBoat is a family-run business that is owned and operated by Jamestown Distributors, which has been a leader in the marine and building supplies industry for over 30 years.

Description:

The Content Lead creates, updates and optimizes a wide range of web content to increase traffic, conversion, and sales on our websites, as well as on Amazon. In addition, the Content Lead is responsible for ensuring all product descriptions, technical specifications, and related supporting information meet the appropriate detail, style, and tone standards for each property.

Creating compelling and accurate information requires strong creative and technical writing skills, and gaining a thorough understanding of our products and categories. This is an individual contributor role that reports to the Digital Marketing Director.

Relevant experience with and understanding of Amazon Vendor Central, Seller Central, Amazon Brand Analytics, A+ content, other Amazon optimization tools, Google Analytics, and SEO strongly preferred.

Skills:

• Adobe Creative Suite experience, including Acrobat Pro
• Amazon listing optimization experience; Amazon A+ content experience preferred
• Project management software experience a plus (including Asana)
• Shopify or other ecommerce platform experience preferred
• Excellent creative and technical writing abilities
• Understanding of Google Analytics; GA4 experience a plus
• Understanding of SEO, especially on-page optimization
• Outstanding attention to detail
• Ability to manage multiple projects & prioritize appropriately

Continue to Improve | Listen to the Customer

Have Fun | Make it Simple | Never Say Die!

Jamestown Distributors is an Equal Opportunity Employer committed to diversity in the workplace. All applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, gender identity, or any other category protected by applicable federal, state, or local laws.