Digital Content Coordinator Jobs

Your Opportunity

The Digital Content Coordinator is responsible for supporting digital & marketing efforts within the sales & marketing team at Casa BACARDÍ Puerto Rico.

This role will supervise the key social platforms of Facebook, Instagram, LinkedIn, Twitter or any other channels that are relevant, by informing the strategy, helping create the content, and managing the engagement and analytics for these platforms. The role will also assist in event coordination, media content creation, graphic design and have experience in videography and photography.

With our Consumer at the heart, your key focus will be to:

• Collaborate with sales & marketing team to effectively manage content calendar, artwork approvals, deadlines, and advertisement purchases.

• Track social media analytics to identify growth and determine future strategy.

• Maintain web content as required through primary (Casa Bacardi Website and Google landing page) and third-party applications (Yelp, Trip Advisor, Viator, etc.) in a timely manner determined by Sales and Marketing team.

• Experienced in Photoshop, InDesign, Adobe Reader, Canva and other design programs.

• Implement social media strategies designed by the sales & marketing team to increase online engagement and drive footfall to Casa BACARDÍ.

• Document content from our diverse activities to use for social media marketing (i.e., press trips, blogger/influencer visits, on-site and offsite events, BACARDI bartenders on site, among others).

• Collect first party data analytics and tracking for future engagement opportunity.

• Be aware of all new developments in social media and industry trends to ensure Casa BACARDÍ remains ahead of the curve.

• Share quarterly social content calendars with the Brand and Creative Excellence teams.

• Share new social content ideas through the Brand and Creative Excellence teams.

• Cross-promote social media partnerships with Brand and Creative Excellence teams.

• Provide results of social media campaigns to Marketing Manager for quarterly Brand Home meetings as well as monthly reports for within brand homes.

• Ensures all social media platforms are maintained accurately and respond to comments, messages, and engagements in a timely manner.

• Ensure content is created within the time and budget restrictions outlined.

• Act as a representative for Casa BACARDÍ always, when communicating with both internal and external contacts.

• Be the Marketing support for the Managers at Casa BACARDÍ – assisting with basic marketing / sales tasks including group sales, new businesses, collateral creation, visitor feedback mechanics, research projects, web updates, copy writing, etc.

• Ensure licensing laws are always abided by.

• Be a team player and willing to help others when needed, including in other departments.

• Have a fundamental understanding of all Bacardi products, and Casa BACARDÍ, thus using this product knowledge to inform social content.

• Have a fundamental understanding of the key importance of excellence in customer experience and hospitality.

• Must be prepared to work flexible hours according to business requirements, including evenings, weekends, and public holidays.

The Skills & Experience needed to create your legacy

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

• Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
• Family; We treat each other, and our communities, like Family. Always.
• Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.