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Data Science Analyst Jobs
Company | bp |
Address | Louisville, KY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Oil and Gas |
Expires | 2023-09-01 |
Posted at | 9 months ago |
Entity:
- Support data enrichment and validation efforts, identifying new third-party data to apply when evaluating program performance
- Use existing models and analytical resources to continuously analyze the performance of the business with an emphasis on the impact of the Loyalty platform
- Analyze customer-level data to understand customer behavior and trends to provide strategic recommendations on ways to segment and optimize promotions
- Performance Tracking / Test Analysis / Reporting
- Analyze the impact of loyalty programs and manage performance reporting
- Forecast the financial impact of current and future loyalty program initiatives
- Strategic pricing of rewards to meet organization's goals
- Maintain and grow the library of loyalty marketing program takeaways
- Work with management / financial line owners to rationalize actions and opportunities to grow sustainable profits and optimize costs
- Present findings and recommendations to functional areas impacted by analysis
- Presentation of Data & Analysis Format data in a clear and concise presentation that communicates and documents analysis findings
- Assist design of test propositions, set expectations and prioritize opportunities; organize test propositions into a calendar to effectively document and communicate plans/actions to leadership
- Provide data support for optimizing loyalty activity and marketing campaigns, such as: Pricing, Promotions, Guest Segmentations, and Targeting
- Provide the data support for the monthly financial line forecast
- Work closely with management to produce the annual budget with itemized strategies and tactics for financial performance
- Participate in long term forecasting and planning required by the management/leadership team
- Bachelor’s Degree or equivalent in Marketing, Finance, Statistics, Economics, Mathematics, or other relevant discipline1-2 years of experience in sales, financial or marketing analysis
- Retail industry experience is preferred
- Experience with APT (Applied Predictive Technologies), PowerBI, and/or SQL is preferred
- Highly proficient in Microsoft Excel, Access, PowerPoint & Outlook
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Collectively contributing and recognizing the achievements and successes of others.
- Self-starting projects while generating workable and realistic deadlines to improve the productivity of projects to produce tangible ($) results.
- Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others and maintaining them over time.
- Providing valuable analyses to departmental groups and committees (including finance, real estate, marketing, fuel procurement, and construction) for presentation.
- Spending time to align personal and professional development with experts in all areas of the business.
- Statistical & Spreadsheet Proficiency — Using computers and computer systems to evaluate and process information, enter data and set up functions/queries.
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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