Data Analyst - Advertising

Summary:

One of the largest and most respected advertising firms in Baltimore, specializing in integrated marketing campaigns, creative development and website design for large national and regional brands, is seeking a data analyst to assist in strategy development across multiple media. This individual will work cross functionally in a client facing role to analyze campaign effectiveness data and make optimization recommendations across complex media buys and websites as well as be on top of the latest developments in digital advertising.

Essential Duties and Responsibilities:

• Create and maintain automated dashboards on Datorama or Google Analytics. Customize dashboards to meet client and internal team needs, following best practices in data visualization and dashboard design.
• Provide data-driven recommendations for improving performance of campaign. Proactively recommend new tactics, audiences, approaches to test. Follow-through on implementation in collaboration with Media and Account teams.
• Serve as the digital analytics subject-matter expert, supporting multiple brands/clients.
• Craft measurement and KPI strategy that aligns with client’s business objectives. Work with Media and Digital Project Manager team to ensure accurate campaign tracking.
• Responsible reporting on campaign performance and media effectiveness that informs campaign strategy.

Education and Experience:

• Bachelor’s degree in a related field and of 3+ years of experience.
• Knowledge/experience analyzing performance of digital marketing channels.
• Experience extracting and analyzing data, incl. complex datasets from multiple sources.

Skills and Competencies:

• Experience using Google Analytics, Tableau or Datorama.
• Advanced knowledge of MS Excel and Powerpoint

The company offers outstanding benefits and a very competitive salary with bonus.