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Content Production Specialist Jobs
Company | AppLovin |
Address | , Las Vegas, Nv |
Employment type | |
Salary | |
Expires | 2023-07-19 |
Posted at | 1 year ago |
AppLovin accelerates business growth with market leading technologies. AppLovin’s end-to-end software solutions support profitable growth by optimizing monetization and by using powerful machine learning to make data-driven marketing decisions. AppLovin partners with businesses to deliver personalized experiences at a massive global scale. AppLovin is headquartered in Palo Alto, California with several offices globally.
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. Equality is essential to our purpose – our people are key to cultivating a culture of belonging where employees can engage as their true selves.
Fortune recognized AppLovin as one of the Best Workplaces in the Bay Area 2022, and is a Certified Great Place to Work in 2021, 2022 and 2023.
As a Content Production Specialist, you will partner with Community Engagement Managers and Game Teams to develop and execute against content plans for social platforms and other player touchpoints with the intent of educating, entertaining, and engaging the player base for current and upcoming products from the AppLovin family of mobile game studios. You will be responsible for writing blog posts, articles, stories, video scripts, emails, and social media copy, and editing/publishing approved pieces across a variety of platforms. The ideal candidate for this role is a passionate writer with experience in writing with marketing intent.
Responsibilities:
- Manage all aspects of the writing pipeline, including initial drafting, editing, and publishing
- Assist with the creation and writing of immersive game narratives.
- Leverage existing style guides to write content that is aligned with and reflective of branding and IP styles.
- Collaborate with community managers, game teams, and content team leads to develop compelling content strategies that reflect the goals for each game.
- Gain familiarity and fluency with the games and products that our team supports, ensuring written content is relevant, accurate, and informed.
- Create engaging, entertaining, and informative written content targeted at AppLovin gaming communities to be published on AppLovin websites, social networks, and other community touchpoints.
Requirements:
- Knowledge of HTML for content publishing.
- Experience with graphic design software and static image production tools, including Adobe Photoshop and Illustrator a plus.
- A working knowledge of SEO best practices and keyword research.
- Experience working with contemporary communication productivity tools and apps including Google Docs/G-Suite, Slack, Asana, and JIRA.
- Experience with writing software, including Adobe Indesign a plus.
- Experience writing fiction, including world building, character development, and overall narrative design.
- Strong writing skills and the ability to generate social posts, community announcements, microcopy, and other public-facing written content.
- 2-4 years experience writing short and long form content.
- Passion for video games and familiarity with mobile gaming genres a plus
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