Content Manager (Health + Fitness)

One of our clients is looking for a direct hire Content Manager in the Austin, TX area.

This is a hybrid role requiring 2 – 3 days in the office per week, and there will be occasional overnight travel.

If you love the health and wellness space, this could be an exciting role and company for you!

Salary for this role is $135,000 - $150,000.

This is not a relo position – you must live in the Austin area already.

Content Manager Responsibilities:

• You’ll help develop omnichannel messaging and content strategies, campaign concepts, and general content plans as needed
• You’ll help guide, concept, present and execute innovative creative marketing work that connects with the target’s needs
• You’ll help optimize the copy process and templates as needed per campaign or initiative
• You’ll oversee and direct copywriting across marketing + creative for things such as social media ads, video, email marketing, landing pages, blogs, website content, packaging, eCommerce, etc.
• You’ll work with the creative team and relevant stakeholders to determine the concept and copy for various campaigns and specific marketing initiatives
• You’ll provide editorial direction and guidance to the in-house copywriting crew and help develop their talents and skill sets
• You’ll apply creative direction and various talking points from creative briefs into great, engaging and effective copy concepts and ideas
• You’ll help ensure that all copy is being written within the brand voice and standards, and help improve brand that voice within the company’s vision
• You’ll help concept awesome content to support thought leadership, understanding, and education within our target consumer segments

Content Manager Requirements:

• Must have a portfolio site showcasing examples relevant to the role
• Must have 8+ years of professional copywriting experience
• Must have 2+ years of experience working on national or global eCommerce brands
• Must already be in the Austin market and able to commute to the office 2 to 3 times per week
• Must have 3+ years of experience in content management and concepting for the web / desktop, mobile, social media, and other platforms
• Must have a degree within a writing-based discipline (journalism, advertising, creative writing, etc.)