Content Editor Jobs

COMPANY BACKGROUND/CULTURE

We’ve been building powerful relationships since 1904.

If you’re like us, you don’t want to do business with a faceless institution. You want to know what motivates the people who move a business. You want to know who we are, and what we’re all about. We get that, because it’s how we do business too. We work to get to know our customers and their businesses. Why? Because it helps us provide the best possible insurance solutions.

At Sentry—because we are a mutual insurance company—our business is built on a foundation of service to our policyholders. Although we’ve grown and changed a lot over the past 110 years, one thing hasn’t changed. We still work to serve our policyholders, and to help their businesses thrive.

Our products and services are made possible by a dedicated team of associates, many of whom have been with us for decades. Over 2,000 associates in Stevens Point, Wisconsin—and another 2,000 around the country—work each day to help our policyholders prepare for the unexpected and plan for the future.

CEO Pete McPartland joined us in 2010 and since then has been providing forward-thinking leadership. Under his direction, we’ve refocused our efforts on positioning ourselves as a leader in the business insurance world. We’ve also expanded our distribution network by growing with select independent agents.

We pride ourselves on providing individualized service to our customers. And one of the ways we do this is by using dedicated teams to serve specific industries. Over the years, departments have grown organically around our products and services.

Today, our focus lies in the following markets: Commercial Insurance, Personal Insurance and Hospitality.

KEY RESPONSIBILITIES

• Maintains an understanding of Sentry’s business objectives, the marketplace, and target audience. Ensures all content created aligns with business strategies.
• Sets the direction of all content to ensure it aligns with the brand and business objectives.
• Works with the Search and Personalization Editor to help win more real estate for search (paid and organic) through a focus on intent-based content.
• Leverages analytics and metrics to better understand audiences and develop more effective content across all platforms, with a keen eye on digital media.
• Participates in strategic meetings with business units to ensure an accurate understanding of their needs as it relates to content strategy.
• Assigns brand journalists and freelancers to projects and reviews all developed content for alignment with the strategy.
• Establishes and maintains relationships with all management levels to ensure understanding of project scopes, timelines, and budgets. Ensure all brand journalists and freelancers are adhering with those parameters.
• Manages all associates assigned writing projects, not just direct reports, to ensure consistent adherence to the overall content strategy.
• Understands and ensures all content is applying the corporate brand standards and adheres to legal and compliance regulations.
• Collaborates with Brand Management, Creative and Digital teams to ensure all content aligns with marketing designs and all materials are presented in an effective layout for business units.
• Develops and manages a team of freelance writers to help meet the growing content needs of the business.
• Helps define big themes, stories, and narratives of Sentry messaging that allows the business to better connect with customers.
• Reviews and edits all content to ensure a consistent Sentry tone of voice, style, and accurate alignment to business expectations.
• Performs other job-related duties as assigned.
• Administers human resource-related activities with direct reports including timely performance and salary reviews and ensures all subordinates adhere to human resources policies and practices. Selects, develops, motivates, and recognizes staff.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Experience working with digital content and a passion for understanding emerging trends in digital content and its role in the digital transformation.
• A natural curiosity and passion that helps make content interesting, innovative and engaging.
• Ability to hold constructive conversations with leaders to determine the best approach to problem-solving for the business.
• Extraordinary written and verbal communications skills, including editing and proofreading skills.
• Minimum 10 years of related work experience in professional content management; at least five years’ experience managing people.
• Creative and strategic thinker with the ability to build individual pieces that come together to make a powerful big picture.
• An understanding of evolving content consumption trends.
• Instinctual collaborator with the ability to manage multiple projects and build positive relationships with people across the organization.
• Understanding of search trends, and backend analytics to inform content direction.
• Bachelor’s degree in Communications, Journalism, or related field.

BENEFITS

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

• Generous Paid-Time Off plan for you to enjoy time out of the office.
• Sentry Foundation gift matching program to encourage charitable giving.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU).
• Extensive Work-Life Resources to lend a helping hand.
• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday in office.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.

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