Community Marketing Manager Jobs

Regional Marketing Manager

Responsibilities

• Plan and implement a strong plan for demand growth and ongoing engagement optimization; establish a culture of experimentation and measurement
• Manage and track regional marketing goals and objectives and adjust the strategy to meet metrics and agreed-upon KPIs. Responsible for monthly board updates.
• Ensure seamless execution of projects, including kickoffs, scheduling, creative development, agency and packaging/print vendor identification, stakeholder reviews/approvals, compliance review, and production/printing
• Brand development for iAnthus owned brands in cooperation with GMs and Corporate Marketing including package component management as it relates to cost cutting and ESG goals
• Partner with HR and operations regarding community outreach, onsite marketing events, and employer brand awareness
• Work with GM in the selection of non-iAnthus brands, monitor performance and manage SKU presence
• Conduct analytics and research – Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Weave together data-driven decision-making and encourage creativity
• Partner with GM/operations leadership to understand operational capabilities and limitations and develop and execute market-wide promotions and programs to drive sales, traffic, and digital engagement
• Partner with Corporate Marketing to provide programs in support of the wholesale sales teams
• Manage and track regional marketing budget and calendar
• Partner with GM to ensure that all marketing activities are designed to have retail sales impact. This would include P&L responsibilities, budget deployment and management.
• Work with other company regional marketing team members across brand, creative, product marketing, performance marketing, and customer lifecycle marketing
• Other duties as assigned
• Work with GMs and Store Managers in developing a retail brand with associative merchandising architecture
• Lead our customer strategy; deeply know who our customer is and what motivates them; ensure the entire company is aligned around and inspired by our customer

Qualifications

• Strong connections in the local markets with a deep understanding of the cannabis community and what makes the region unique
• Bachelor’s degree in marketing or equivalent education and experience
• Ability to prioritize short- and long-term goals
• 4-6 years of experience in CPG and retail
• Ability to work well independently and remotely from team leader and peers
• Highly collaborative and willing to seek and accept ideas from non-marketing associates
• Superb verbal, written, and presentation skills
• Strong leadership skills
• Well-developed budget management skills
• Detail-oriented with an eye for the big picture
• Genuine interest in the performance of the business to drive results
• Excited to develop creative programs and solutions
• An understanding and appreciation of the value of disruptive marketing with the ability to innovate in all aspects of the position’s functions

Benefits

• Medical, Dental, Vision, FSA, HSA, and Transit Benefits
• Wellness Program
• Competitive Paid Time Off
• Work in an exciting industry for a growing company where your talents and skills can have a significant positive impact.
• Employee Discounts
• Employer Paid Short Term Disability, Parental Leave, and Life Insurance
• Paid Holidays
• Hybrid Work Model (Some work in the office and travel required)

Equal Opportunity Employment

iAnthus provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, iAnthus complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. iAnthus expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.