Cloud And Software Marketing Specialist - Events And Content

Description And Requirements

Marketing Specialist – Events and content

We’re looking for a marketing specialist to join our dynamic, cross-functional Cloud and Software (CSW) team. This person will act as the primary point of contact for event planning and execution and will also help support the content strategy and execution for our development portal.

We are looking for someone who will be responsible for developing, launching, and monitoring successful event marketing campaigns from concept to completion.

To be successful in this position, you must also know how to tell a good technical story for a variety of audiences and should have experience managing agencies to produce and design content.

What you’ll do:

Events:

• Develop the CSW event strategy and calendar
• Plan and execute a wide range of global events, including trade shows, conferences, webinars, and more
• Lead post-event analysis and reporting, including identifying opportunities for improvement and suggesting creative solutions.
• Coordinate with internal and external stakeholders, including working cross-functionally across multiple departments to ensure alignment and success
• Collaborate with marketing to develop and execute pre- and post-event campaigns to drive attendance and engagement
• Develop and manage event budgets, timelines, and vendor relationships
• Manage the company's presence at trade shows and events, including booth design and setup, on-site staffing, and lead generation activities

Content:

• Learn and follow Lenovo brand guidelines.
• Work with content agencies to create content for a variety of platforms including blogs, newsletters, social media posts, video scripts, and in-app messaging flows.
• Coordinate with design production teams to finalize content pieces.
• Upload content into our blog and/or incorporate it into other outlets.

Experience required:

• Demonstrated ability to think strategically, execute effectively, work under tight deadline pressure, and manage multiple projects, in some cases, across multiple time zones and platforms.
• Project management experience in a highly matrixed, cross-functional environment
• Understanding of digital marketing channels and press and how they relate to events
• Experience working with Content Management Systems (CMS) such as Sitecore or Umbraco a plus
• Demonstrated ability to create content from idea stage to finished product
• Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives.

Qualifications required:

• Bachelor’s degree in marketing, events management, or a related field required
• Ability to travel as needed for events
• Strong analytical and problem-solving skills
• Experience in events marketing and content creation
• Persistence and creativity to persevere through obstacles
• Excellent written, oral, and interpersonal communication skills, complemented with creative thinking
• 3-5 years of marketing experience required
• Proven ability to manage complex projects with multiple stakeholders in a fast-paced, deadline-oriented environment
• Ability to build relationships and to influence others to get results

Preferred Qualifications:

• Ownership of a social channel including content creation
• Experience with large scale event program management for a highly matrixed organization

The base salary range for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $85,000 - $115,000. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations:

• United States of America - North Carolina - Morrisville
• United States of America
• United States of America - North Carolina
• United States of America - North Carolina - Morrisville