Campaign Specialist (Part Time)

Job Title: Communications Coordinator

Client Location: (onsite 3x/week)

Starting: May 2023

Salary/Pay Rate: $42-46/hr

Hours: Part Time 24 hours a week onsite

Duration: 6+ months to start

:

***This is a ONSITE role and requires candidates to be on-site, CT 3 days/week**

Are you a seasoned marketer with a passion for data and a drive to deliver high-quality communications? Our client's Pharmacy team is looking for a Campaign Manager to lead the execution of customer communications that support specific earnings goals. In this Consultant role, you will work closely with Product, Clinical, Operations, Provider Operations, and Marketing teams to execute the communication strategy for plan benefit and/or network related changes. You will be responsible for managing data components, reviewing letter outputs, reconciling inputs and outputs, and coordinating with print/mail vendors to ensure timely production of letters.

What you will do - the details:

• Document the business requirements for campaigns that will be coded and developed by the campaign management data team.
• Partner with Clinical team to review client and drug list inputs which drive campaign targeting.
• Reconcile campaign inputs and outputs, identify gaps, follow-up for resolution on data issues.
• Work at a detailed level with key matrix partners to support outbound communications.
• Interact with Pharmacy Implementation Managers and Clinical Account Managers to understand client intent in regard to Pharmacy plan elections, including formulary drug list and pharmacy network changes.
• Assist in ensuring quality alignment of output data file with campaign requirements.
• Execute the process to leverage input lists to implement targeted customer communications related to Pharmacy Benefit Plan changes, such as formulary management updates and pharmacy network changes. Leverage analytical and data skills.
• Lead the quality execution of customer (or provider) communications to support specific earnings goals for our client's Pharmacy in partnership with their Product, Clinical, Operations, Provider Operations and Marketing teams.
• Audit data to facilitate quality control for segmented target lists and reviewing samples from print/mail partner vendors. Reconcile variable data on letters back with the data file.
• Coordinate multiple facets of personalized communications including, but not limited to, customer communication content, client enrollment data, data pull process and campaign results. Communications dynamically populate customer-specific data.
• Review enrollment in Pharmacy elections related to communications. If client information is missing, research and complete.
• Compile campaign inputs such as client account information, drug lists, pharmacy lists, etc.
• Assist in testing associated with I.T. changes to programs or communications.
• Lead the work status / campaign coordination meetings within the department.
• Partner with Marketing team members to assist in letter review, set up and testing prior to production sign off.
• Scope of responsibility will range from managing input data files, reviewing letter outputs and partnering with peers to understand communication needs.
• Manipulate data files using Alteryx, Excel, MS Access to manage and evaluate data components of inputs and outputs that define the targeting rules to reach customers.
• Use Messagepoint content management application to self-serve editing existing templates.
• Coordinate with print/mail vendors to ensure timely production of letters.
• Execute the communication strategy for plan benefit and/or network related changes.

What you will bring:

Ideal candidates will have a collaborative spirit paired with the desire and confidence to work independently. You will be able to lead meetings and have ability to make quality decisions in ambiguous situations. Follow-through and sense of urgency is expected.

Wondering if you should apply? Here are the Must Have Qualifications:

• Ability (and desire) to dive deep into data, including quality control and review of test data to ensure reliable execution of campaigns and communications.
• High comfort level with data; experience with Excel or other technical applications such as Alteryx or MS Access.
• Strong interpersonal skills and ability to work across a highly matrixed environment.
• Campaign management execution.

Profile:

• Campaign management execution.
• Strong understanding of PBM landscape and formulary management.
• Customer insight/experience skills.
• Knowledge of PBM, Pharmacy and/or Health Plans business model and benefit plan design is beneficial
• Consumer engagement and behavioral change.
• Operational understanding of direct marketing and targeted mailing activities.
• Bachelor’s Degree with Marketing, Business or Finance major preferred. HS/GED required
• 5+ years of experience in consumer engagement, data tracking or marketing organization

Skills + Abilities:

• Ability (and desire) to dive deep into data, including quality control and review of test data to ensure reliable execution of campaigns and communications.
• Detailed solution identification & development.
• Auditing data for quality implementation in file creation.
• Familiarity with database structures and light SQL desired though not required.
• High comfort level with data; experience with Excel or other technical applications such as Alteryx or MS Access.
• Ability to research and analyze to solve problems from a practical perspective.
• Positive and team-oriented attitude and approach to getting work done.
• Familiarity with content management applications (CMA) such as Messagepoint, Smart Communications, OpenText Exstream, DocuSign, etc., is a plus although not required.
• Strong interpersonal skills and ability to work across a highly matrixed environment.
• Successful candidates will be required to pass a drug test, background check Successful candidates will be required to pass a drug test, background check
• Consumer-orientation.
• Experienced with Systemware Xnet/XPTR and IBM FileNet document ingestion processes.
• Detail and process-oriented with strong organization and tracking skills; quality mindset with reliable results as focus.