Brand Manager Jobs

The Brand Manager works closely with the sales and marketing teams to develop and execute annual brand marketing plans utilizing category, customer, and consumer insights that ensure continuous, profitable growth for our brands and overall business.

• Partner with sales organization to understand and evaluate omnichannel executions, such as shopper marketing tactics, incremental displays, on-shelf POS, bundling opportunities, etc.
• Harness the power of storytelling to connect emotionally with consumers and customers and communicate the brands’ unique value proposition.
• Extensive experience with consumer research methodologies; coordinate with external research partners, and formalize, plan, and execute consumer research objectives to generate applicable consumer insights.
• Maintain brand guidelines to ensure consistent and cohesive brand identity is executed across all touchpoints including packaging, paid/owned/earned media, POS, Sales presentations, etc.
• Maintain consistent and regular communication with sales organization to ensure marketing efforts align in support of key customer initiatives and are leveraged properly and effectively at key retail accounts and regions.
• Work with sales planning to provide key knowledge and inputs for critical sales forecasting and P&L management.
• Manage agency partners to ensure they are coordinated and aligned with marketing plans and brand strategies.
• Develop robust understanding of target consumer, retail partners, and strategic markets.
• Work cross functionally with Sales, Operations, and Finance teams to understand key customer objectives and operational considerations such as seasonality, supply, and capacity.
• Conduct market analysis and monitor industry trends to identify new opportunities and areas for brand growth.
• Develop thoughtful measurement dashboards to track performance of marketing plans.
• Ensure on-time and relevant brand strategy executions to win in the marketplace, including, but not limited to, creative campaigns, media planning, event and partnership marketing, omnichannel activations, etc.
• Collaborate closely with Digital Marketing Team to ensure “always-on” digital approach is synchronized with broader marketing plan for our brands.
• Synthesize and communicate key insights across company to ensure learnings are incorporated into decision-making, selling stories, consumer targets, etc.
• In partnership with Marketing leadership, oversee theplanning, execution, and post-mortem analysis of integrated marketing campaigns that elevate the brands and engage the target audience.
• Recommend brand investment and budget choices, ensuring proper allocation of resources to drive highest returns. Key stakeholder in development of quarterly, in-year updates of annual marketing budget.
• Work closely with Category Management team to develop key insights within and across regions and customer accounts, translating them into tactical, actionable omnichannel plans.

Requirements

• 5+ years of professional brand management experience. Food experience preferred.
• Team player with excellent collaboration and top-notch written and verbal communication skills, working seamlessly with cross-functional teams and various levels of management.
• Robust analytics capabilities a must; specifically with syndicated data (Scan + Panel) from IRI/Nielsen/SPINS, etc.
• Passion for creativity and innovation, able to think outside the box and not afraid to bring fresh ideas to the table.
• Proven track record of delivering against business objectives and/or sales targets.
• A genuine passion for making positive strides forward for animal welfare, small farmers, and the environment, aligning with our B Corp mission.
• Bachelor’s Degree in Marketing, Business, or related field. MBA preferred, but not required.
• Creative thinker with willingness to push boundaries and try new approaches in bringing brands to life and achieving Marketing’s goals and objectives.
• Strong data-driven, strategic thinking and analysis, with ability to translate into strategy and actionable insights.
• Highly motivated self-starter who is comfortable in a fast-paced environment, adaptable to changing priorities, and able to manage multiple projects simultaneously.