B2B Product Marketing Manager

Novolyze is a rapidly growing company that empowers the food & beverage industry to enhance food safety & quality performance in a rapidly changing environment. We offer application-driven, tech-enabled solutions to activate a groundbreaking, holistic approach to food safety and quality. We leverage the power of IoT and cloud computing to unify food safety and quality data, transform them into actionable insights, and enable real-time decision-making.

Our team is composed of experienced food safety & quality professionals offering cross-functional expertise in microbiology, process engineering, risk assessment, SaaS solution engineers and many others. At Novolyze, we all share the same passion for making the foods we eat everyday safer while improving the sustainability of food production systems. Our values encompass Customer Success, Boldness, Team Spirit, Agility & Impact.

Novolyze Inc. provides competitive compensation and benefits package. If you have a desire to grow with a dynamic company, make a major difference within the organization, and thrive working in a fast-paced environment, then this opportunity may be for you.

As key role for the growing marketing team, the Product Marketing Manager is responsible for owning, designing, articulating, executing, and measuring the messaging, communications, and go-to-market plans for all Novolyze products and product releases for new and existing features. Novolyze has launched a new category of software platform revolutionizing food safety and quality for the food and beverage industry. Like Apple with the smartphone, Keurig with single-serving coffee, Microsoft with Xbox Live, or Under Armour with T-shirts, this new product category is projected to grow from a nascent seed of an innovative product idea into strong user adoption, exponential revenue growth and perhaps even disrupt an entire industry. Novolyze is ready for a strong Product Marketing Manager to rationalize technical product capability with market need to convey compelling messaging and positioning accelerating commercial success. The role requires direct interaction with customers, and an excellent grasp of our target personas, competition, and market opportunities. The Product Marketing Manager helps shape how the product is represented to grow our customer base.

Your responsibilities will include:

• Conduct market and competitive research to help refine our product strategy.
• Craft compelling messages across marketing channels (landing pages, ad campaigns, etc.)
• Develop launch plans for new products including key messaging, marketing collateral, web pages, pitch decks and more.
• Work cross-functionally with marketing, product, and sales teams to execute plans and ensure clear effective product-related communications.
• Work with the product and marketing teams to define goals and metrics for product launch.
• Create product marketing materials that meet our prospects and customers where they are at in their journey.
• Own and nurture a deep understanding of how our prospects and customers evaluate and use Novolyze products and services.
• Translate technical details into benefits for the user.

The position is to be filled in our offices in Bethesda, with 2 days/week of remote work after validation of the manager.

Preferred experience

• Ability to manage and prioritize workload to focus on activities that deliver the greatest value to the organization.
• Strong writing and presentation skills.
• Technical mindset - You are excited to get into the product and understand how it works
• Bachelor’s degree with a science background, ideally food engineering
• Up to date with the latest B2B product marketing best practices and trends
• Comfortable working with data and numbers, making sense of metrics and using Excel.
• Product development/new product introduction experience utilizing stage-gate processes to manage technology or product maturation required.
• Ability to translate market and internal data into actionable insights.
• Proven experience in executing successful product and feature launches that engage, educate, and motivate.
• Proven track record of leading through influence, working across organizational boundaries, and working within a matrix organization.
• Team player with excellent people and management skills to work and interact with cross-functional groups within and outside the company.
• Experience working in global, multicultural organization preferred.
• 3-5 years of B2B SaaS product marketing experience, ideally within a company selling enterprise software or other technical solutions.

You can find out more about us in our Welcome To The Jungle showcase: https://www.welcometothejungle.com/en/companies/novolyze

If this job and our company appeal to you, don’t hesitate to send us your application!

Novolyze prohibits all discrimination and encourages diversity in all forms. Novolyze is committed to respecting the diversity of its employees and to providing them with an inclusive work environment.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• Health insurance
• 401(k)

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Bethesda, MD 20814: Reliably commute or planning to relocate before starting work (Required)

Experience:

• SaaS Product marketing: 3 years (Required)
• B2B marketing: 2 years (Required)

Work Location: Hybrid remote in Bethesda, MD 20814