Associate Product Marketing Manager - Sports Mobile Games

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

The Associate Product Marketing Manager will play a critical role within the 2K Mobile Marketing organization. Reporting to the Manager, Product Marketing, Mobile the APMM you will support the Product Marketing function across a portfolio of mobile games, help coordinate key marketing initiatives driving adoption, engagement, and retention as well as drive meaningful business outcomes enabling 2K’s Mobile portfolio to grow. You will also lead communications and prioritization between Product, UA, Licensors, and other Cross-Functional teams in support of business goals. The APMM will have the opportunity to market and drive continued growth to global brands including NBA, WWE, and upcoming unannounced core mobile games.

If you thrive in a fast-paced, dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!

What You Will Do

• Coordinate marketing campaigns across product, UA, external partners and other cross-functional teams ensure projects are executed cohesively and on-schedule.
• Build an understanding of how different KPIs impact marketing performance
• Marketing Campaign Strategy
• Ensure the creative development is brand consistent and aligned with the brand strategy
• Work cross-functionally to ensure planning and marketing execution is aligned with strategic and financial goals
• Compile a regular marketing research report with the latest marketing best practices and recommendations
• Market Research
• Maintain key marketing/campaign documents including launch calendars, asset approval schedules, presentations and best practice overviews
• Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.
• Support PMM in developing and executing Go-to-Market plans that effectively drive business priorities and goals
• KPI Evaluation
• Coordinate App Store Optimization testing, evaluate results and provide recommendations
• Asset Trafficking and Coordination – ensure asset/copy review and approval from key stakeholders in BU, studio and legal as required
• Creative Development
• Evaluate KPI performance and support PMM on recommendations
• Develop and manage relationship with third party vendors and internal finance & legal teams
• Support communication with licensor and internal teams, providing performance updates, upcoming initiatives, and pursuing opportunities to drive marketing KPIs

What Will Make You a Great Fit

• Bachelor’s Degree or equivalent in business or related field
• Experience developing creative with internal teams or external agencies
• Integrated Marketing experience including paid, owned and organic channels.
• Strong organizational and project management skills
• 2-4 years of experience in mobile marketing, product marketing or related field
• Excellent written and verbal communication skills
• Self-starter that stays on top of the latest mobile trends, and is comfortable working in a fast-paced and dynamic environment.
• Fluent in Excel with the ability to turn data into actionable recommendations
• Ability to prioritize assignments to anticipate and meet multiple deadlines

Bonus Qualification

• Experience working with developers and licensors
• Experience supporting launching sports or mid-core mobile games
• Passionate about Mobile Gaming
• Familiar with 2K IPs, including NBA and WWE among others

The pay range for this position in California at the start of employment is expected to be between $85,000 and $105,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.