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Digital Marketing Associate Jobs
Recruited by Aquent 1 year ago
Address Washington, DC, United States
Associate Digital Marketing Consultant
Company | Entrata |
Address | Utah, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-27 |
Posted at | 10 months ago |
The Associate Digital Marketing Consultant (ADMC) reports directly to the Associate Director (AD) of Digital Marketing Services and plays a key role in the marketing success of Entrata’s customers. The role is primarily in six areas:
- As directed by the Associate Director, contribute to and/or lead projects that elevate our product offerings and improve our culture.
- As directed by the Associate Director, oversee and fully manage 1-5 property clients. Mentoring and appropriate oversight will be provided to ensure successful outcomes.
- Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customer’s unique digital marketing needs. Communicate via verbal and written correspondence to customers as directed by the DMCs.
- Under the direction of the DMCs, report on the impact of digital marketing efforts on Entrata’s customers, strategize the next steps, and execute agreed-upon strategies.
- Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes.
- Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us.
- Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one's skillset within our growth & development framework will be key to success.
- Develop customer relationships and understand customers’ unique digital marketing needs and goals.
- Paid Advertising (Search, Social, Display, and Video)
- Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)
- Analyze digital marketing data and help formulate digital marketing strategy in conjunction with the DMC to achieve desired outcomes.
- Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:
- SEO (On-site, Local, Video, Citations, etc..)
- Reputation Management
- Email Marketing
- Coordinate with DMCs and internal stakeholders to support the execution of digital marketing strategy. Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.
- As part of ongoing calls with customers, assist DMCs with reporting on the status and impact of service provided, identifying strategic next steps, and coordinating work to be completed. For assigned accounts, own and deliver the above.
- Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
- Knowledgeable in the use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
- Demonstrable background in Digital Marketing, Advertising, or a related field
- 1+ years experience in customer and account management
- Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department's culture
- 1+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
- Experience with conversion-focused website design and/or ad creative design
- Experience with Facebook, YouTube, Waze, or programmatic display advertising
- Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
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