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Associate, Data Analytics Writer
Company | True Search |
Address | Philadelphia, PA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-09-05 |
Posted at | 9 months ago |
About True
- Write clear, concise, and engaging content that effectively communicates data analytics and talent industry concepts and insights to a non-technical audience
- Maintain a consistent style and tone of voice across all written materials, adhering to True’s brand guidelines
- Collaborate with the True marketing and communications team, True’s analytics & data science team, and True subject matter experts to understand complex data analytics concepts, methodologies, and findings
- Assist the creation and development of a variety of written materials, including articles, blog posts, social media posts, whitepapers, case studies, and data-driven reports
- Incorporate feedback from stakeholders and subject matter experts to refine and improve content quality
- Collaborate with the marketing team to develop content strategies that align with business objectives and target audience needs
- Edit and proofread written content to ensure accuracy, clarity, grammar, and adherence to editorial guidelines
- Optimize content for search engine optimization (SEO) to increase visibility and reach
- Bridge the gap between True’s analytics & data science team and the marketing & communications team, and continually pitch data analytics stories to strengthen business development materials, True thought leadership, and more
- Collaborate with the marketing brand team to enhance written content with infographics, design, charts and other visuals.
- Stay informed about the target audience's preferences, needs, and challenges to create content that resonates with them
- Ability to effectively communicate complex information to a non-technical audience
- Familiarity with content management systems (CMS) and basic understanding of SEO principles
- Creativity and a point of view and passion for data visualization and data-driven storytelling.
- Bachelor's degree in English, Journalism, Communications, Marketing, Data Science, Statistics or a related field. A background in data analytics is a plus
- Proficiency in research and gathering information from various sources to create well-informed content
- Knowledge and understanding of data analytics concepts, methodologies, data visualization techniques and tools, and familiarity with pulling and manipulating data.
- Proven experience as a writer, content creator, or similar role, with a focus on data analytics or related topics
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and grammar
- Strong organizational and time management skills, with the ability to meet deadlines and manage multiple projects simultaneously
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