Arcfm/Gis Offer Marketing Manager

Brief overview: As an Offer Marketing Manager, you will be responsible for developing and executing go-to-market strategies for our GIS product suite. You will work closely with cross-functional teams, including product management, sales, and marketing, to create and deliver compelling messaging, content, and campaigns that drive product adoption, growth, and profitability.

• Smart Grid business is expected to grow at +28% CAGR between 2022 and 2027.

• Digital Grid ambition is to beat the market, growing with CAGR of +10% and consolidate our leadership position in ADMS/GIS business with distribution utilities.

• To reach this ambition our strategy is to create Digital Grid partners’ network to boost (L3) software sales and achieve +100 ME order intake by 2027 thru partners

• Currently strategic and product marketing practices are not aligned within different Digital Grid leagues. Goal is to make them consistent across LoB and leverage full product marketing potential and practices to understand our GIS market better, while boosting demand and improving lead generation.

• Execute strategic marketing cycle for GIS product suite annually, delivering key outputs in terms of market size, market growth/loss, market share, product SWOT analysis and competitive intelligence.

• Hold accountability for overall messaging and positioning to support the business strategy and drive increased brand awareness and successful positioning on a global scale.

• Hold accountability to position our innovation, existing technology, and competitive advantage to ensure pipeline, order intake and market share growth, all with a common goal to reach 2027 ambition.

• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.

• Execute sales enablement process annually for GIS product suite, while also being responsible for partner sales enablement packages (not the execution).

• Analyze product performance metrics and customer feedback to continuously improve product messaging, positioning, and go-to-market strategies

• Have accountability around all internal and external events where Digital Grid portfolio, including GIS product suite, is being presented (e.g., user conferences, external conferences, various online events).

• Work closely with sales teams to develop sales tools and collaterals, including sales decks, battle cards, and objection handling guides (and other product marketing collaterals).

• Nurture great collaboration with entire Digital Grid, however pay special attention to portfolio managers in each league as together you are the key for making the right investments. Feed them with the right market, customers and competition insights, with the clear information “Why we lost” and “Why we won”, then to launch and position offers, then to build right strategy (GtM, Products, Pricing) and business model evolution.

• Closely collaborate with other marketing organizations in Schneider Electric (e.g., Innovation MarCom, Power & Grid segment, Digital Energy, etc.) to ensure good positioning of GIS product suite.

• Ensure flawless execution and strong positioning in industry reports (e.g., Guidehouse, Gartner, etc.).

• Bachelor or master’s degree in Computer Science or Marketing

• Knowledgeable about Geographic Information System (GIS) technology

• 10+ years of work experience, with 5+ years of B2B or B2C product management or marketing

• Strong understanding of marketing principles and best practices, including messaging, positioning, and content creation

• Excellent English communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging.

• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization

• Excellent communication, collaboration, and project management skills

• Customer-focused: Ability to understand customer needs and develop product messaging and positioning that resonates with them and drives adoption and revenue growth

• Analytical: Ability to analyze market data, customer feedback, and product performance metrics to make data-driven decisions and continuously improve go-to-market strategies

• Strategic thinker: Ability to develop and communicate a clear product marketing strategy that aligns with the company's goals and values

• Collaborative: Ability to work effectively with cross-functional teams and build strong relationships with stakeholders to achieve common goals

• Results-oriented: Ability to prioritize and execute on tasks and projects that deliver tangible results and drive business growth and profitability

• Adaptable: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements as needed.

• Collaborative environment

• Strong empowerment

• Willingness to travel

The U.S. compensation range for this full-time position, which includes base pay and short-term incentive, is $111,040 -$166,560 for candidates located within the U.S.

Our salary ranges are determined by reviewing roles of similar responsibility and level. Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of flexible work arrangements, paid family leaves, 401(k) + match, well-being programs, holidays & paid time off, military leave benefits, and more.

Who will you report to? Nenad TOJAGIC

Let us learn about you! Apply today.

Why us?

Schneider Electric is leading the digital transformation of energy management and automation. Our technologies enable the world to use energy in a safe, efficient and sustainable manner. We strive to promote a global economy that is both ecologically viable and highly productive.

€34bn global revenue

128 000+ employees in 100+ countries

45% of revenue from IoT

5% of revenue devoted for R&D

You must submit an online application to be considered for any position with us. This position will be posted until filled

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.