Account Coordinator- Lifestyle Jobs

PURPLE are actively seeking a bright and enthusiastic Account Coordinator to join its Lifestyle Division in the agency’s Miami office, working across our high-profile luxury clients to implement communications strategies to align with their overarching business goals. The Account Coordinator will play an supporting role in the for Luxury Travel, Hospitality & Lifestyle clients.

Responsibilities:

· Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.

· Ad-hoc project work and carrying out specific or general research.

· Attending client meetings and special events

· General knowledge of all media including strong understanding of digital landscape and social media platforms

· Manage client administrative tasks such as reporting, scanning coverage, and updating databases

· Support your senior account executives and managers with researching PR campaigns for diverse clients from conception to completion

· Brainstorm creative ideas and generate publicity strategy ideas to enhance PR campaigns, learning the inner roles of the press office

Draft press releases and any accompanying press pack materials

· Support the team by collating information for seasonal newsletter

· Analyse client coverage across online, offline and blogs, and leverage added value from all PR activity

Skills and Experience

• 1 year of relevant public relations experience

· Proven experience, full time or internship at a mid-sized PR agency within a luxury lifestyle environment.

· Strategic, creative thinker with excellent oral and written communication skills

• Strong writing skills.
• Demonstrate solid understanding of and ongoing interest in media relations and strategy.
• Computer skills including Outlook, Excel, PowerPoint.
• Proficiency in Microsoft Office, Cision and Adobe Photoshop.
• Able to identify communication opportunities through a pro-active approach.
• Discreet, professional and articulate, with excellent communication skills.
• Excellent organisational and time management skills with an aptitude for multi-tasking.
• Extremely well-organized, methodical, and efficient, with strong initiative.
• Knowledge or willingness to learn of cultural affairs and lifestyle trends.
• Familiarity with the organization of press reports and press clips.