Paid Social Media Planner
By Duncan Channon At California, United States
1-3 years of paid social experience at an advertising/media agency is required for this role.
Attend media briefings and related planning meetings to seek clarity and a complete understanding of campaign objectives
Develop and send out Requests for Proposals to social platform reps and look for added value opportunities, where possible
Working with Media + Analytics team, develop paid media strategies based on client business goals, messaging architecture, and audience research
Present campaign recommendations with client(s) and refine them based on feedback
Lead trafficking process and pre-launch setup, including providing creative specs, designing campaign builds, and providing ad mocks for approval