Director, Category & Shopper Strategy
By Campbell Soup Company At Camden, NJ, United States
Requires people management and team development skills
15+ years CPG industry experience, including 5+ years Category Management experience
Project Manager and Owner of key strategic sales projects with consultants and insights vendor partners.
Partners with VP Category Leadership on required tools, capabilities, and training for Category Leadership function.
Requires leadership and influencing skills, professionalism, executive presence, and prioritization skills
Category, Loyalty, Consumer, and Shopper Knowledge (Kantar, Mintel, IRI Gateways, 84.51 etc.)

Are you looking for an exciting opportunity to use your analytical skills to develop and implement category strategies? We are looking for a Category Strategy Analyst to join our team and help us create and execute strategies that will drive growth and profitability. You will have the chance to work with a dynamic team and have a direct impact on the success of our business. If you are ready to take on this challenge, apply now!

Overview Category Strategy Analyst is a professional who is responsible for developing and executing strategies to maximize the sales and profits of a company’s product categories. This role requires a deep understanding of the market, customer needs, and competitive landscape. The Category Strategy Analyst is responsible for developing and executing strategies to optimize the product portfolio, pricing, and promotions. Detailed Job Description The Category Strategy Analyst is responsible for developing and executing strategies to maximize the sales and profits of a company’s product categories. This role requires a deep understanding of the market, customer needs, and competitive landscape. The Category Strategy Analyst is responsible for developing and executing strategies to optimize the product portfolio, pricing, and promotions. The Category Strategy Analyst will work closely with the sales, marketing, and product teams to ensure that the strategies are aligned with the overall business objectives. The Category Strategy Analyst will also be responsible for analyzing data to identify trends and opportunities for growth. Job Skills Required
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment
• Ability to manage multiple projects and prioritize tasks
• Knowledge of market research and data analysis techniques
• Knowledge of pricing and promotional strategies
• Knowledge of product portfolio management
Job Qualifications
• Bachelor’s degree in Business, Marketing, or related field
• 3+ years of experience in a category strategy role
• Experience in market research and data analysis
• Experience in pricing and promotional strategies
• Experience in product portfolio management
Job Knowledge
• Knowledge of market research and data analysis techniques
• Knowledge of pricing and promotional strategies
• Knowledge of product portfolio management
• Knowledge of competitive analysis
• Knowledge of customer segmentation
Job Experience
• 3+ years of experience in a category strategy role
• Experience in market research and data analysis
• Experience in pricing and promotional strategies
• Experience in product portfolio management
• Experience in competitive analysis
• Experience in customer segmentation
Job Responsibilities
• Develop and execute strategies to maximize the sales and profits of a company’s product categories
• Analyze data to identify trends and opportunities for growth
• Work closely with the sales, marketing, and product teams to ensure that the strategies are aligned with the overall business objectives
• Monitor and evaluate the performance of the product categories
• Develop pricing and promotional strategies to optimize sales