Product Marketing Manager - Nextdoor Ads

#TeamNextdoor
Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.
Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 305,000 neighborhoods across 11 countries.
The Impact You’ll Make
As Product Marketing Manager, Nextdoor Ads, you’ll be a critical part of growing our advertising offering and helping businesses grow on Nextdoor. You will lead our positioning and go-to-market for key advertising features on Nextdoor and partner cross-functionally with Product, Sales, Comms and other Marketing teams. You should be thoughtful, resourceful, strategic, and also willing to roll up your sleeves.
To be successful in this role, you will have experience working with digital advertising platforms, and know how to drive advertiser acquisition, retention and education. You must have an understanding of the advertiser experience when buying digital media, what uniquely differentiates Nextdoor as a product and service, and how Nextdoor advertising products offer unique value in the context of the broader digital advertising market.
Your Responsibilities Will Include

• Act as the product expert internally and externally for advertising partners
• Partner and collaborate with sales leadership and product management to develop impactful product narratives and relevant sales collateral to empower sales to drive product adoption
• Collaborate cross-functionally to ensure all stakeholders are aligned on key initiatives
• Develop customer and sales communication to drive awareness, education, and product adoption
• Influence the roadmap through compilation of voice-of-customer insights, market and industry insights, and competitive analysis
• Lead go-to-market efforts, including developing messaging and positioning to communicate Nextdoor’s value and differentiation

What You’ll Bring To The Team

• Strong written and verbal communication skills, with the ability to deliver succinct, impactful messaging
• Passion for building community as a collaborative, strategic, and operational leader, who is comfortable with open communication
• Customer empathy and excitement to help businesses thrive
• Minimum of 8 years working experience with 5 years experience in a product marketing / Sales Marketing capacity
• Understanding of advertising industry landscape and products
• Ability to work under pressure and in a fast-paced environment

Rewards
Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.
The starting salary for this role is expected to range from $105,000- $175,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.
We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.
Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.
We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.
At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.