B2B Communications Manager

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
We are looking for an experienced and talented B2B Communications Manager to to join the US Comms team at TikTok. Working with the B2B Communications Lead, you will be a part of a fast moving and strategic US Communications function, a key cross functional partner to all aspects of the US TikTok business.
The role of the B2B Communications team, within the US Communications team, is to build communications strategy, positioning, and campaigns in support of key TikTok business functions, including:

• Advertisers = support in execution of the TikTok for Business digital advertising narrative to brands, agencies and industry association audiences.
• Exec Visibility and Media Relations = leveraging key spokespeople across the B2B business to further amplify our impact story.
• Small businesses = creation and development of a proactive PR program, leveraging small business case studies and success stories for press, identify opportunities to show relevance and impact with small businesses while building trust within vertical and local SMB communities.

Responsibilities:

• Collaborate with partners to develop joint media strategies and messaging to prepare for key partnership announcements and evergreen story opportunities.
• Strong media relations and proactive press outreach to drive coverage across a broad range of media including consumer, business, trade and technology press.
• Develop press stories beyond trade media to educate consumers and the broader industry about TikTok's solutions for SMB and the positive impact the platform has on small businesses.
• Build strong relationships with cross-functional teams and provide regular communications counsel to leaders across the Small Business business unit.
• Train and advise spokespeople in preparation for media interviews, industry events and presentations.
• Trade industry thought leadership and engagement for key business leaders.
• Review and approve B2B speaking requests for relevant events and speaking platforms.
• Support handling inbound press inquiries and interact with media on a range of issues.
• Identifies and communicates insights, content and trends across agreed areas for industry audiences.
• Supports US B2B Comms Lead and wider US Comms team in the development and execution of comms strategy/campaigns in support of the Small Business team to inspire SMBs across relevant industries.

Qualifications

• Strong experience working directly with reporters, editors, researchers, industry analysts and other key external stakeholders.
• Strong organizational, project management, and analytical skills.
• Comfort working in a fast-paced environment and adapting quickly and flexibly to change.
• 7+ years work experience in B2B communications with strong experience/knowledge in working with small businesses.
• Exceptional listening, problem-solving, and verbal and written communications skills.
• Experience in issues-handling a plus.
• Previous experience in global companies.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information
The base salary range for this position in the selected city is $111467 - $150000 annually.
​
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
​
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
​
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
​
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
​
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.